Effective business through research and insights
Information
- Founded:
- 1936
Photos
2 of 4 albumsSee All
ARF's Audience Measurement 4.0Created about 5 months ago
Re:think 2009Created about 6 months ago
No one has added fan photos.
Events
7 past eventsSee All
- Leading Through Listening – 20...
The New York Athletic Club
Tuesday, November 3 at 8:00am - Online Research Quality Council
Time Warner Center
Tuesday, September 29 at 2:00pm - NEW! Social Media Council - Sp...
Time Warner Building, Screening Roo...
Wednesday, September 23 at 1:00pm - Engagement Council - Special A...
Time Warner Building, Screening Roo...
Wednesday, September 23 at 9:30am - Multicultural Advertising Coun...
Time Warner Building, Screening Roo...
Tuesday, September 22 at 1:00pm - 360 Media and Marketing Super ...
Time Warner Building, Screening Roo...
Tuesday, September 22 at 9:30am - Audience Measurement 4.0
The Millennium Broadway Hotel
Tuesday, June 23 at 7:30am
Larry Light, the former CMO at McDonald’s, said that we should think of brands not as trademarks but as trustmarks. Others agree: the name of the game when it comes to branding is building trust. I have a different point of view; I consider trust to be the easy part of the branding equation. ...
Advertising Research Foundation
Free and open to all. Join us for the unveiling of the online research quality Version 1.0 Industry Solution: the culmination of The ARF Foundations of Quality Study (a million-dollar research project) and the input, expertise, and collaboration of professionals from both the client and supplier side, under the auspice...s of the ARF. Find out more and register at http://www.thearf.org/assets/online-rese
A special meeting - open to all
Time:2:00PM Tuesday, September 29th
Location:Time Warner Center
(This interview with Debbie Pruent, President of GfK Custom Research North America an auto industry expert is the second of a two-part series that began in Fast Company)...
Media planning relies on two main approaches for shaping media strategy: Media habits approach: How does a marketer’s target consumer spend time with media and specifically, which media properties are “target rich” environments? For...
As the ORQC continues its journey towards a version 1.0 solution by September, I must reiterate that the number one issue we face in marketing research projects is data consistency...
blog.joelrubinson.net
Thoughts by Joel Rubinson, Chief Research Officer of The ARF
Advertising Research Foundation
How has the practice of listening advanced over the past year?
Find out how to more effectively integrate listening into your research programs, and how to develop a strategy to tap the potential of intelligent listening.
Learn:
· The full range of approaches to include in your listening strategy
· Which te...chniques are most effective for which purposes
· How listening and quantification of metrics fit together into a complete research and insights strategy
Find out more and register at http://www.thearf.org/assets/forum-09-no
Time:8:00AM Tuesday, November 3rd
Location:The New York Athletic Club
Advertising Research Foundation
The ARF launches its new Social Media Council with a panel of industry experts including Christopher Andrew, VP/Group Director, Digitas Social; Mark Studness, Director E-Commerce, Verizon; Sam Ford, Director Customer Insights, Peppercom and Heather Maxwell, Lead in Consumer Insights on Social Media and Communities, Gen...eral Mills, explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
To attend in person or virtually, register at https://my.thearf.org/
If you have any questions, please contact Zena Pagan at councils@thearf.org.
Time:1:00PM Wednesday, September 23rd
Location:Time Warner Building, Screening Room – 10th Floor
Advertising Research Foundation
Bill Siegel, CEO of Longwoods International, presents dramatic evidence of engagement at work in television and print advertisements. Belle Frank, EVP of Young & Rubicam showcases new work and solutions regarding engagement, including a client case study.
To attend in person or virtually, register at https://my.thearf.o...rg/
If you have any questions, please contact Zena Pagan at councils@thearf.org.
Engagement Moves Forward: New Case Studies and Evidence
Time:9:30AM Wednesday, September 23rd
Location:Time Warner Building, Screening Room – 10th Floor
Advertising Research Foundation
Targeting has always been a primary ingredient in creating better, more focused communications plans. Some of the approaches used in the past to target, both online and offline, have been labeled as socio-economic, geo-demographic, product purchase, psychographic, contextual, behavioral, associative, etc. With advances... in marketing mix modeling and the advent of Touchpoints planning initiatives, the need to be able to create a variety of “what-if” scenarios to identify the impact of different media/marketing plans on different groups of consumers is pivotal.
To underscore the value of targeting in the Communications Planning process several industry leaders will provide us with strategic insights/case studies identifying how they addressed various client targeting issues and/or how they helped their clients arrive at better communications plans through “what-if” scenario planning.
Featured Speakers
Matt O’ Grady – President, Nielsen Claritas
Damon Ragusa – CEO, Thinkvine
Ray Shynn - VP, Associate Research Director of Optimedia
Carla Borsoi – VP Research and Analytics, Ask.com
To attend in person or virtually, register at https://my.thearf.org/
If you have any questions, please contact Zena Pagan at councils@thearf.org.
New Directions in Marketing Simulation, Scenario Planning, Comms Planning and Targeting
Time:9:30AM Tuesday, September 22nd
Location:Time Warner Building, Screening Room – 10th Floor
Advertising Research Foundation
This session presents an expansive new direction for supporting and enhancing multicultural business growth. A three year ARF plan will be unveiled that will replenish, rejuvenate and reinvigorate multicultural marketing. Multicultural business success stories will be framed by the presentation of a powerful new segmen...tation program developed by the US Census Bureau to market the 2010 Census.
Three Powerful Case Studies: Hispanic, African American and Asian American.
Featured speakers include:
Ron Franklin – GlobalHue’s Vice Chairman Research and Planning (retired) & President of NSightsWorldwide LLC
Nancy Bates – Senior Researcher for Survey Methodology, U.S. Census Bureau
To attend in person or virtually, reister at https://my.thearf.org/
If you have any questions, please contact Zena Pagan at councils@thearf.org.
The Time is Right: On the Path to Multicultural Business Growth
Time:1:00PM Tuesday, September 22nd
Location:Time Warner Building, Screening Room – 10th Floor
The ARF’s Foundations of Quality (FoQ) project begins to bear fruit with the creation of ARF Knowledge Briefs: executive reports based on the FoQ research-on-research results. In today’s world of swift and rapid change, knowledge is power. Th...
On July 29th, 20+ leaders met at the ARF for a one-day workshop, led by Thinktopia, to examine the research function as if it were a brand. The attendees represented an amazing group of companies including, J&J, Unilever, CBS, IBM, Colgate-Palmolive, Hasbro, Meredith, Coca-Cola, Y&R, etc...
Join the discussion and take the poll on shopper insights versus consumer insights at RetailWire http://www.retailwire.com/discussions/sngl_discussion.cfm/13892
For consumer insights teams, shopper insights research feels foreign; it requires a different set of approaches and a totally different mindset. Shopping is about action more than preferences. It’s about the shopping trip rather than a single product category. ...
