Effective business through research and insights
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- Founded:
- 1936
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2 of 4 albumsSee All
ARF's Audience Measurement 4.0Created about 6 months ago
Re:think 2009Created about 7 months ago
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Events
7 past eventsSee All
- Leading Through Listening – 20...
The New York Athletic Club
Tuesday, November 3 at 8:00am - Online Research Quality Council
Time Warner Center
Tuesday, September 29 at 2:00pm - NEW! Social Media Council - Sp...
Time Warner Building, Screening Roo...
Wednesday, September 23 at 1:00pm - Engagement Council - Special A...
Time Warner Building, Screening Roo...
Wednesday, September 23 at 9:30am - Multicultural Advertising Coun...
Time Warner Building, Screening Roo...
Tuesday, September 22 at 1:00pm - 360 Media and Marketing Super ...
Time Warner Building, Screening Roo...
Tuesday, September 22 at 9:30am - Audience Measurement 4.0
The Millennium Broadway Hotel
Tuesday, June 23 at 7:30am
Notes
Displaying 3 of 14 notesSee All
Larry Light, the former CMO at McDonald’s, said that we should think of brands not as trademarks but as trustmarks. Others agree: the name of the game when it comes to branding is building trust.
I have a different point of view; I consider trust to be the easy part of the branding equation. ...
I have a different point of view; I consider trust to be the easy part of the branding equation. ...
(This interview with Debbie Pruent, President of GfK Custom Research North America an auto industry expert is the second of a two-part series that began in Fast Company)...
Media planning relies on two main approaches for shaping media strategy:
Media habits approach: How does a marketer’s target consumer spend time with media and specifically, which media properties are “target rich” environments? For...
Media habits approach: How does a marketer’s target consumer spend time with media and specifically, which media properties are “target rich” environments? For...