Information
- Founded:
- February 5, 2009
Ad Exchanges
WPP Group And Fox Audience Network; CBS Sees Q4 Display Improvement; Miller Says No More Ad Networks http://www.adexchanger.com/ad-exchange-n
WPP Group And Fox Audience Network; CBS Sees Q4 Display Improvement; Miller Says No More Ad Networks
Source: www.adexchanger.com
Fox Audience Network (FAN) scored another client win for its media buying platform as WPP Group signs on and the audience buying trend with agency holding companies drives forward. Two weeks ago FAN announced a deal with Omnicom that appeared focused on offering buying services across FAN properties...
Ad Exchanges See jobs on AdExchanger.com from AppNexus, AdBuyer.com, Brand.net, Criteo, Aggregate Knowledge, Varick Media and More! http://www.adexchanger.com/jobs
Source: www.adexchanger.com
© Copyright 2009 Adexchanger.com. All rights reserved.Terms & ConditionsPrivacy PolicyContact Us
Ad Exchanges
BlueKai
and eXelate In WSJ; BlueKai Releases Consumer Insights Report;
InterCLICK Revenues Double in Q3; Netezza Helping AppNexus http://www.adexchanger.com/ad-exchange-n
BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in
Source: www.adexchanger.com
The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called, "Target-Marketing Becomes More Communal." The article ...
Ad Exchanges
Don’t Just Think Digitally, Act Digitally by Greg Hills, Varick Media Management http://www.adexchanger.com/ad-agents/don
Source: www.adexchanger.com
Digital media has caused huge shifts in the advertising industry, including the rise of the Digital-Driven Media Agency --- media shops that have identified digital media as the key strategic focus for their organization. ...
Ad Exchanges
OpenX And Microsoft Announce Agreement; What Display Ads Need;
EyeWonder Offers Visibility Metric
http://www.adexchanger.com/ad-exchange-n
Source: www.adexchanger.com
OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company to leverage (what looks to be) Microsoft's PubCenter contextual targeting for OpenX customers. ...
Ad Exchanges
Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior http://www.adexchanger.com/exchange-idea
Source: www.adexchanger.com
Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression.
Ad Exchanges
Addressable TV Is Not Here; Digital Agencies Leadership; Google DoubleClick Ad Exchange Works http://www.adexchanger.com/ad-exchange-n
Source: www.adexchanger.com
Andrew Hampp of Ad Age interviews David Verklin of the cable television industry's Canoe Project, which aims to deliver addressable media for advertisers through its cable partners. It's looking like 2010 ...
Ad Exchanges Job suck? See all the jobs available in the exciting world of digital media on AdExchanger.com! http://www.adexchanger.com/jobs/
Source: www.adexchanger.com
© Copyright 2009 Adexchanger.com. All rights reserved.Terms & ConditionsPrivacy PolicyContact Us
Ad Exchanges
More Media Optimization Madness: ad:tech New York Round-Up http://www.adexchanger.com/ad-exchange-n
Source: www.adexchanger.com
Following up our post on the media optimization festivities beginning with OMMA AdNets - Whoa, they've moved ad:tech to New York City's Javits Center and out of its convenient but cramped midtown hotel location - ad technology is breaking out!
Ad Exchanges
Next Week's Shows - Breaking It Down: OMMA AdNets http://www.adexchanger.com/ad-exchange-n
Source: www.adexchanger.com
Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held from November 4-6.
Ad Exchanges
Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For ValueClick; Agencies Evolving http://www.adexchanger.com/ad-exchange-n
Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For Va
Source: www.adexchanger.com
In a release, demand-side platform Turn announced that it is seeing "dramatic" initial results in its real-time bidding integrations with PubMatic and AdMeld. The company says that it's seeing conversion rates more than double the rates seen with non-Real-Time Bidding inventory. ...
Ad Exchanges
LucidMedia Announces Free Display Ad Auditing Services http://www.adexchanger.com/ad-exchange-n
Source: www.adexchanger.com
LucidMedia announced that it is making its display advertising auditing services free to clients. Read the release. Ajay Sravanapudi, President and CEO of LucidMedia, spoke with AdExchanger.com about the implications of the new pricing.
Ad Exchanges
AdECN Delays Says Swisher; Interpublic Reports Q3, Addresses Mediabrands Innovations; Display Research, Diagrams http://www.adexchanger.com/ad-exchange-n
AdECN Delays Says Swisher; Interpublic Reports Q3, Addresses Mediabrands Innovations; Display Resear
Source: www.adexchanger.com
Kara Swisher of All Things D is reporting that the next edition of the AdECN Exchange from Microsoft will not get rolled out until early next year. This past July, Jed Nahum said in an interview with AdExchanger.com that the exchange would get rolled out to external participants this fall. ...
Ad Exchanges
Struq Customizing Ads In Real-Time According To User Behaviors Says CEO Barnett http://www.adexchanger.com/online-advert
Source: www.adexchanger.com
AdExchanger.com: Would you say that the secret sauce in Struq's technology sn the matching of ads according to a behavioral profile? How is this different than other solutions which retarget and match users with specific creative?
Ad Exchanges
RAMP Digital CEO Mendez Says Direct Response And Brand Marketing Are Blurred Online http://www.adexchanger.com/agencies/ramp
Source: www.adexchanger.com
JM: I was becoming much more interested in emergent technologies for delivering relevance, namely APIs and semantic driven tools. At Offermatica (now Omniture Test&Target) our platform was 100% JavaScript ...
