Ad Exchanges

A spokesperson from Yahoo! provided the following about the impact on Yahoo!'s Teracent partnership given Google's acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!'s Smart Ads for PC and Mobile:

Lexi Reese has been named the new Director of Sales for the DoubleClick Ad Exchange in the US filling the void left by Michael Rubenstein, who joined AppNexus as President in September.

In an effort to undermine Google's search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. That's over the top - let's take it a step further. ...

From the Official Google blog and the Teracent website's home page, the news is finally confirmed: Google has purchased multi-variate display ad company, Teracent, after weeks of rumors.

Advertisers want more of it. "Can't I just get a site list?" they ask. But while buyers are asking for "transparency," those operating (and contributing inventory to exchange platforms) know that the very ...

AdExchanger.com: AdKnowledge acquired SocialMedia.com's ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com?

QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already profitable having logged $17 million in profits through the first half of the year on gross revenues of $260 million. Read more.

This is a response to AdExchanger.com's recent survey, "Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges."

The Hill's Kim Hart checked in on hearings taking place in D.C. around consumer privacy online and covers Acxiom executive Jennifer Barrett's testimony regarding, "1,500 possible data points about individual consumers" that Acxiom tracks. ...

In a release, [x+1] announced it's new Media+1 platform - "a full-featured media targeting platform" for marketers and agencies as the audience buying platform arms race continues toward a more self-service endgame. ...

Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms.

TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media.

Bnet's Jim Edwards that the signs have arrived that show a recovery in the advertising market and plots a few Excel graphs showing signs of improvement at ad holding companies such as Omnicom, IPG, Publicis, MDC Partners, Lamar Advertising and Valassis. ...

AdExchanger.com: With investments in Brand.net and Turn, obviously Norwest Venture Partners (NVP) appears bullish on the digital media buying space. What drove NVP to invest in each of these companies?JC: ...