Affinitive is a Word-of-Mouth (WOM) and social media marketing and technology solutions pioneer. Engaging and empowering consumers and brands since 2002.
Information
- Founded:
- 2002
Notes
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- The Big “O” in the Social Sphere 7:20am Mar 3
- Want Word of Mouth? Make it Easy for Your Customers to Share (Offline) 10:57am Feb 26
- Goodbye, IE6… May the Social Web Rise from Your Ashes 1:33pm Feb 25
Ski and Snowboard Snow Report and Log by Snowago
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48"
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Tue
37 / 18
Wed
48 / 22
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45 / 28
Snow conditions provided by SnoCountry.comTM
My Flickr
Flickr pictures by all group members | Showing 15 photos with the tag affinitive within the Affinitive group
When marketers decide to use any marketing channel, they should always ladder back to the brand's objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action...
To say the developers here at Affinitive (and around the world) are happy to see Microsoft's decade old web browser finally go away is a big understatement...
While I know it's very easy for us marketers to all get worked into social media hysteria, let's not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be "sexy", but face-to-face is still king...
Like countless others, I've been glued to my TV for the past few days absorbing all of the Olympics action, from the opening ceremonies to the drama of the women's snowboard cross final...
If youhad asked me in 2005 what I'd be doing for a living in 2010, the answer would have never been social media strategy. The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with...
Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is...
So, you’re a social marketing professional with your fingers all over the Internet, constantly tapped into the river of information flowing out on the wire. ...
Sunday marked my three-year anniversary with Affinitive. While three years might not be a monumental milestone for many who have been with companies for decades, in the agency world in this city - it is a measurable moment. At least it is for me...
Anyone who has developed Facebook apps, or any kind of Facebook integration, knows that Facebook development can be a less than pleasant experience. How often does an API need a live status...
Those of you who watch a little show called Glee are aware of how important it is to "find your voice". While characters on Glee find their literal voice, the lesson to be learned from the show is the importance of understanding who you are and staying true to that personality...
OK Go - This Too Shall Pass from OK Go on Vimeo. I don't claim to have any of the answers to the many major issues that are currently plaguing the music industry. If I did, I wouldn't be sitting at this desk...
As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out...
With hundreds of tweets hitting popular users (retailers, celebrities, etc) daily how does the savvy marketer keep up or track on tweets and the elusive Twitter mentions...
There still seems to be a lot of confusion about the definitions "Word of Mouth" and "social media" and how they are similar/different, so I thought I would kick off the year with a refresher. Put simply: Word of Mouth is the act of people talking...
As the new year hits full swing, we're all in search of our list of hopeful (and overly ambitious?) resolutions for what the new year will bring. Eat healthier. Exercise more. Work hard. Play harder. My list seems to contain some variation of this every year...
