Arment Dietrich, Inc.

Arment Dietrich, Inc. How Businesses Are Using Social Media

www.spinsucks.com
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for purpose of reaching a larger audience).
Arment Dietrich, Inc.

Arment Dietrich, Inc. With Klout Comes Influence: How To Find Influencers on Twitter

www.briansolis.com
This is the uncut version of my latest post on TechCrunch... Measuring individual influence in Social Media is as coveted as it is elusive. While many
Gini Dietrich
Gini Dietrich
Another one we need to monetize!
November 19 at 4:49am
Arment Dietrich, Inc.

Arment Dietrich, Inc. So my question for you is: If you decrease your spending and no one knows you’re still in business, which creates a drop in revenue and profits, doesn’t it make sense to spend money and time on the new forms of marketing, advertising, and PR?

What Kellogg’s and the Great Depression Can Teach You About PR and Marketing

su.pr
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here.
Ljuba Bogdanovich
Ljuba Bogdanovich
I wonder if a downturn in the economy like we are experiencing now is the perfect time to not only continue with your advertizing and marketing but then to also look at the alternative means by which to reach out to your target audience and communities. Though I think it was inevitable and would have happend anyway, I wonder how many companies have... See More augmented their social media spend as a means to test new avenues of advertizing and marketing as a result of the economic downturn.

I might do too much wondering...
November 17 at 12:15pm
Gini Dietrich
Gini Dietrich
Kamran - it goes against everything we believe, but it works! If people don't know you're still in business, how will you continue to grow?
November 18 at 7:16am
Arment Dietrich, Inc.

Arment Dietrich, Inc. Check out the lively debate on Twitter influence. What do you think about the algorithm?

www.sixtysecondview.com
The latest in our efforts to quantify the unquantifiable and reduce you to a mere number was launched yesterday. Yet again we brutalise complex human concepts like Trust, Popularity, Influence and Engagement with our over-simplistic (but pretty bloody clever) algorithms. ...
Bob Reed
Bob Reed
I bow to the Twitter Queen. Very cool, Gini. You, too @martinwaxman
November 13 at 7:34am
Diane Blazek
Diane Blazek
Excellent list!
November 14 at 5:59am
Gini Dietrich
Gini Dietrich
LOL! I just got on here and saw this. Thanks! Not sure it means anything, but if it does, we have to figure out how to monetize it!
November 18 at 7:16am
Arment Dietrich, Inc.

Arment Dietrich, Inc. Check out Gini's ideas on how to grow your franchise by doing special events at AllBusiness.com

www.allbusiness.com
Offline and online events are great ways to interact with your audience while getting your business messages across and building your franchise’s presence.
Arment Dietrich, Inc.

Arment Dietrich, Inc. Social media interns: The pros and cons. What do you think?

su.pr
There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work remotely. Qualifications? Training required? Return-on-investment (of time/dollars).
Barbara Maldonado
Barbara Maldonado
Have you all connected with @Spreenkler, entire business model of using interns as creatives. Very interesting content and much success.
November 10 at 9:58am
Arment Dietrich, Inc.

Arment Dietrich, Inc. I’m back and this should get us talking! mbernier posts his first Twitter User of the Week and features Gini!

twitter.focusoftheweek.com
I was not sure how to start out this weekly blog post or who to talk about for my first post. I asked my friends on Twitter for help, as I often do when I am stuck and don’t know where to go next. ...
Arment Dietrich, Inc.
Arment Dietrich, Inc.
Gini, I am ashamed. After months of sending you weekly one-liners in the updates you couldn’t recall one joke?
November 9 at 1:25pm
Gini Dietrich
Gini Dietrich
He asked me my FAVORITE joke. You know all of the jokes you send me either make me groan or roll my eyes!
November 9 at 2:09pm
Gini Dietrich
Gini Dietrich
Oh...and welcome back! We missed you.
November 9 at 2:10pm
Arment Dietrich, Inc.

Arment Dietrich, Inc. Difficult conversations are hard for everyone. Find out how some CEOs see them as opportunity to grow.

su.pr
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business.
Gini Dietrich

Gini Dietrich Molli! Come back from vacation! No one talks on Facebook when you're not here.

November 6 at 2:10pm · Report
Gini Dietrich

Gini Dietrich And today's blog post is decided to new people to follow on Twitter...if you're on there.

www.spinsucks.com
@mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know we’ve become quick friends. He started a team on Movember.com, an organization designed to change the face of men’s health. ...
Gini Dietrich

Gini Dietrich Want some new reading materials? Check out my 20 blogs to read recommendations.

www.spinsucks.com
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize!
Arment Dietrich, Inc.

Arment Dietrich, Inc. Interesting Q&A with Tasti D-Lite, New York's own frozen dessert treat

su.pr
B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. ...
Arment Dietrich, Inc.

Arment Dietrich, Inc. Happy Halloween staring part of the AD staff!

sendables.jibjab.com
Try JibJab Sendables today!
Christine
Christine
Is there a LOVE button?
October 30 at 11:21am
Diane Blazek
Diane Blazek
I still can't get over how much I laughed at this!
October 30 at 12:11pm
Tim
Tim
hahaha! awesome!
October 30 at 1:04pm
Diane Blazek

Diane Blazek What does Arment Dietrich do for Halloween?????

October 30 at 6:17am · Report
Arment Dietrich, Inc.
Arment Dietrich, Inc.
Well, I'm eating candy corn with my pumpkin candle burning
October 30 at 7:13am
Arment Dietrich, Inc.
Arment Dietrich, Inc.
I'm dressing up as a punk rocker!
October 30 at 7:42am
Gini Dietrich

Gini Dietrich Look at Molli's new blog! It's really good!

restaurantramble.wordpress.com
After recently moving to New York City, I love being shocked at the humor this market has. That’s why I need to talk about the recent post, WSJ writer, Kelly Evans wrote.
Arment Dietrich, Inc.
Arment Dietrich, Inc.
This is a great idea and great blog! - CHECK IT OUT!!!
October 30 at 7:44am