
Arment Dietrich, Inc. How Businesses Are Using Social Media
www.spinsucks.com
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for purpose of reaching a larger audience).

Arment Dietrich, Inc. With Klout Comes Influence: How To Find Influencers on Twitter
www.briansolis.com
This is the uncut version of my latest post on TechCrunch... Measuring individual influence in Social Media is as coveted as it is elusive. While many

Arment Dietrich, Inc.
So my question for you is: If you decrease your spending and no one knows you’re still in business, which creates a drop in revenue and profits, doesn’t it make sense to spend money and time on the new forms of marketing, advertising, and PR?
What Kellogg’s and the Great Depression Can Teach You About PR and Marketing
The Fight Against Destructive Spin » Blog Archive » What Kellogg’s and the Great Depression Can Teac
su.pr
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here.

Arment Dietrich, Inc. Check out the lively debate on Twitter influence. What do you think about the algorithm?
» Tweetlevel - and a PR top 100 in ‘tweetlevel’ order. sixtysecondview: Sixty second interviews from
www.sixtysecondview.com
The latest in our efforts to quantify the unquantifiable and reduce you to a mere number was launched yesterday. Yet again we brutalise complex human concepts like Trust, Popularity, Influence and Engagement with our over-simplistic (but pretty bloody clever) algorithms. ...

Arment Dietrich, Inc. Check out Gini's ideas on how to grow your franchise by doing special events at AllBusiness.com
www.allbusiness.com
Offline and online events are great ways to interact with your audience while getting your business messages across and building your franchise’s presence.

Arment Dietrich, Inc. Social media interns: The pros and cons. What do you think?
su.pr
There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work remotely. Qualifications? Training required? Return-on-investment (of time/dollars).

Arment Dietrich, Inc. I’m back and this should get us talking! mbernier posts his first Twitter User of the Week and features Gini!
twitter.focusoftheweek.com
I was not sure how to start out this weekly blog post or who to talk about for my first post. I asked my friends on Twitter for help, as I often do when I am stuck and don’t know where to go next. ...

Arment Dietrich, Inc. Difficult conversations are hard for everyone. Find out how some CEOs see them as opportunity to grow.
su.pr
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business.

Gini Dietrich Molli! Come back from vacation! No one talks on Facebook when you're not here.

Gini Dietrich And today's blog post is decided to new people to follow on Twitter...if you're on there.
www.spinsucks.com
@mbernier I’ve just recently met Matt on Twitter, but he lives in Denver so you know we’ve become quick friends. He started a team on Movember.com, an organization designed to change the face of men’s health. ...

Gini Dietrich Want some new reading materials? Check out my 20 blogs to read recommendations.
www.spinsucks.com
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize!

Arment Dietrich, Inc. Interesting Q&A with Tasti D-Lite, New York's own frozen dessert treat
The Fight Against Destructive Spin » Blog Archive » Q&A with Tasti D-Lite Director of Social Technol
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B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. ...

Diane Blazek What does Arment Dietrich do for Halloween?????

Gini Dietrich Look at Molli's new blog! It's really good!
restaurantramble.wordpress.com
After recently moving to New York City, I love being shocked at the humor this market has. That’s why I need to talk about the recent post, WSJ writer, Kelly Evans wrote.

















