“If the car does not look dynamic how are you supposed to believe that it drives dynamically. The character has to be visible and you have to feel it. As with talent, it is not enough to have it - you have to use it.” Adrian van Hooydonk, BMW Group Design
The Interior Design.
“The interior is dynamic and elegant, flowing over dashboard and doors. You can feel it, all the controls are ergonomically placed and of the highest quality. You get into the car and you notice immediately that it works, it’s perfect.” Adrian van Hooydonk, BMW Group Design
