Listed here are nearly 200 typical actions, research steps, procedures, processes and review stages in a successful residential real estate transaction that we normally provide as a full service real estate brokerage in return for our sales commission. Depending on the transaction, some may take minutes, hours, or even days to complete, while some may not be needed.
More importantly, they reflect the level of skill, knowledge and attention to detail required in today’s real estate transaction, underscoring the importance of having help and guidance from someone who fully understands the process – a Prudential Gary Greene, REALTOR®.
| 1 |
Make appointment with seller for listing presentation |
v
|
|
| 2 |
Send seller a written or e-mail confirmation of listing appointment and call to confirm |
v
|
|
| 3 |
Review pre-appointment questions |
v
|
|
| 4 |
Research all comparable currently listed properties |
v
|
|
| 5 |
Research sales activity for past 18 months from MLS and public records databases |
v
|
|
| 6 |
Research “Average Days on Market” for this property of this type, price range and location |
v
|
|
| 7 |
Download and review property tax roll information |
v
|
|
| 8 |
Prepare “Comparable Market Analysis” (CMA) to establish fair market value |
v
|
|
| 9 |
Obtain copy of subdivision plat/complex lay-out |
v
|
|
| 10 |
Research property’s ownership & deed type |
v
|
|
| 11 |
Research property’s public record information for lot size and dimensions |
v
|
|
| 12 |
Research and verify legal description |
v
|
|
| 13 |
Research property’s land use coding and deed restrictions |
v
|
|
| 14 |
Research property’s current use and zoning |
v
|
|
| 15 |
Verify legal names of owner(s) in county’s public property records |
v
|
|
| 16 |
Prepare listing proposal package with above materials and Tempo™ information |
v
|
|
| 17 |
Perform exterior “Curb Appeal Assessment” of subject property |
v
|
|
| 18 |
Compile and assemble formal file on property |
v
|
|
| 19 |
Confirm current public schools and explain impact of schools on market value |
v
|
|
| 20 |
Review listing appointment checklist to ensure all steps and actions have been completed |
v
|
|
|
Listing Appointment Proposal and Master Marketing Plan
|
|
Other
Broker
|
| 21 |
Explain different agency relationships and determine seller’s preference |
v
|
|
| 22 |
Give seller an overview of current market conditions and projections |
v
|
|
| 23 |
Review agent’s and company’s credentials and accomplishments in the market |
v
|
|
| 24 |
Present company’s profile and position or “niche” in the marketplace |
v
|
|
| 25 |
Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds |
v
|
|
| 26 |
Offer pricing strategy based on professional judgment and interpretation of current market conditions |
v
|
|
| 27 |
Discuss goals with seller to market effectively |
v
|
|
| 28 |
Explain market power and benefits of Multiple Listing Service |
v
|
|
| 29 |
Explain market power of GaryGreene.com, Yahoo.com, Prudential.com, HAR.com, Realtor.com, KHOU.com, houstongarygreene.com, msn.houseandhome.com, WorldProperties.com, Homestore.com, aol.com, and other web sites around the world |
v
|
|
| 30 |
Explain the work the brokerage and agent do “behind the scenes”and agent’s availability on weekends |
v
|
|
| 31 |
Explain agent’s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers |
v
|
|
| 32 |
Present and discuss master marketing plan |
v
|
|
| 33 |
Present and discuss the advantages the E-Leads Department plays in quick response to Internet leads. |
v
|
|
| 34 |
Explain benefits of exclusive Gold Medallion Program |
v
|
|
| 35 |
Review and explain all clauses in Listing Contract & Addendum and obtain seller’s signature |
v
|
|
|
Prudential Gary Greene, Realtors
9000 Forest Crossing, The Woodlands, TX, 77381
Cell Phone: (832) 797-1779
Links:
Ken's Brand Candid Blog:
BrandCandid.com
Ken on AgentGenius:
agentgenius.com/author/ken/
Ken's Vids:
Vimeo.com
Ken's Google Shares:
google.com/reader/shared/kens411
Ken's SlideShare:
slideshare.net/kenbrand
Q: Who’s Ken?
A: At age 4, at 3:42pm on Christmas Eve, he set fire to his home playing pirate in his living room. Fitting that things have come full circle. Ken’s eager to help you spark your success, fly your flag, burn down convention, help you explore uncharted territories and discover your buried troves of treasure.
A reformed pyro, a coach, mentor, parent, amateur athlete, gadget guy, real estate psychologist and self-taught social media anthropologist, Ken’s been involved in more than 13,500 transactions since 1978 in San Diego, Austin, Aspen, and in he and Robyn’s (his wife of 26 years) current home, The Woodlands, Texas.
Through both spectacular failures and against-all-odds triumphant victories, Ken’s seen, heard, and most importantly felt it all.
Now that their three kids have scattered across the country to live and learn, he’s eager to listen and advise, coach and counsel, commit and (in all likelihood) be committed.
When not helping, Ken’s typically floor-burning up the racquetball court or unearthing third gravitating bodies in films, books, social media, the majesty of life’s daily spectacle, or his own murmured musings (two short Wild Fiction stories).
|
