
The Caliber Group, Inc.
We wanted to wish you a very happy Thanksgiving holiday that's full of great times with close friends and family. Our offices will be closed throughout the weekend, but we'll be back and running on Nov. 30.
If you're planning on being active on Twitter over the holiday and are charitably-minded, we recommended checking ...out TweetsGiving. It's a Thanksgiving-themed event that is striving to raise $100,000 in 48 hours to help build schools in Tanzania.
This is a perfect way to give thanks, especially for all advocates of cause-related marketing and social media.
For more information on the TweetsGiving campaign, click the link below.
mashable.com
Last year, the very first TweetsGiving was born and the social media effort raised close to $11,000 to build a classroom in Tanzania. This year the Thanksgiving
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The Caliber Group, Inc.
Typically our wall posts involve marketing or public relations in some way. Today, we have something more urgent to inform you about.
We found a lost dog at our office yesterday around 2 p.m. and we have been actively trying to find her owners. She came with no tags and her microchip isn't registered.
Since we have lots ...of fans here in the Tucson region, we want to see if you recognize this beautiful and very friendly dog.
Please let us know so we can return her to her home safely.
twitpic.com
Please RT. Found a lost & very friendly dog at office yesterday - staff took her home to rest. Help us find her home today.
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Laura Ann Osterman I highly recommend the Social Media workshop, and if you can afford it, take the Boot Camp at the Caliber Group!

The Caliber Group, Inc.
Check out the latest post on Caliber Pulse - our agency blog where we provide you with revelent marketing tips, trends and case studies.
Linda Cohen, our CEO, has provided insight on adjusting business plans and preparing for the "new normal" in 2010.
Please let us know what you think of the post and any topics you'd like to see addressed in the future!
calibergroup.wordpress.com
My business partner and I attended an Agency Management Roundtable (AMR) meeting in early November with some pretty savvy marketing and public relations professionals who own small agencies across the ...

The Caliber Group, Inc.
More studies are showing that there is extensive experimentation with social media in the nonprofit sector. Many development and executive directors are trying to implement programs that drive digital engagement.
Luckily, the Public Relations Society of America's Southern Arizona chapter is hosting a half-day seminar on... how to do exactly that. And Sam Brace, our public relations & social media manager, is presenting!
If you're involved with a nonprofit or foundation and happen to be in Tucson this Friday, you should consider attending.
Hope to see you there!
www.prsatucson.com
- To add event details to your Outlook calendar, click on the "Add to Outlook" link, then click open when prompted to do so. Then save it to your calendar.

The Caliber Group, Inc.
Our social media workshop with the Tucson Metropolitan Chamber of Commerce on Nov. 17 is completely sold out! The social media department here is extremely excited to present to this large crowd of business professionals.
If you missed out on your chance to sign up, don't worry! Our team is presenting on Nov. 19 to the ...Tucson Hispanic Chamber of Commerce's membership and we'd love to see you there.
www.chamberorganizer.com

The Caliber Group, Inc.
Linda Cohen, our CEO, wrote an insightful article on cause-related marketing for Inside Tucson Business, the region's weekly business news publication.
It focuses on ways that a for-profit business can work with non-profit organizations on building brand awareness and even boosting overall sales.
Let us know what you th...ink about the piece and if it inspires you to do some cause-related marketing of your own!
Sales Marketing : Helping a good cause can help bring you loyal customers - Inside Tucson Business -
www.azbiz.com
Now more than ever, your customers are being bombarded with messages from your competitors demanding their attention and motivating them to open their wallets.When consumers are presented with competing ...
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The Caliber Group, Inc.
Jessica Rich, one of our fabulous marketing directors, came to the Tucson Metropolitan Chamber of Commerce's "Good Morning Tucson" networking event this morning to help plug our upcoming social media workshop on Nov. 17.
Well, cartoonist extraordinaire David Fitzsimmons from the Arizona Daily Star was hosting the event ...and decided to honor Jessica with her own caricature!
Check out David's interpretation of Jessica - the marketing wiz who can do it all.

The Caliber Group, Inc.
Thank you to the Green Valley/Sahuarita Chamber of Commerce for allowing our team to give a social media workshop this morning to their membership! We had a great time and always happy to share our insights and trend analysis.
If you missed today's seminar and want to know more about using social media effectively, don'...t worry! The Tucson Metropolitan Chamber of Commerce is holding a social media workshop presented by our own Linda Cohen and Sam Brace on Nov. 17.
Come sign up and bring an open-minded friend. We hope to see you there.
www.tucsonchamber.org
Is your business using social media?Not sure how it would benefit your business or how to start? Then here is you opportunity to learn how from the professionals. The social media-savvy team from The Caliber ...
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The Caliber Group, Inc.
We are so proud of Eurofresh Farms, greenhouse produce grower and one of our favorite clients! They were featured in this month's Scientific American magazine as a model of efficient indoor farming on a massive scale.
Congratulations to Eurofresh and everybody involved with greenhouse growing!
www.scientificamerican.com
Growing crops in city skyscrapers would use less water and fossil fuel than outdoor farming, eliminate agricultural runoff and provide fresh food

The Caliber Group, Inc. Kerry Stratford, principal and creative director, and Dana Robbins-Murray, marketing account director, are enjoying the benefits of sunshine at the Solar Power International 2009 conferencein Anaheim, Calif. Follow them on Twitter with hashtag #SPI09!

The Caliber Group, Inc. Lots of opportunities to hear about social media in November!
caliberpulse.com
A marketing blog and trend report by The Caliber Group and Marketing Intelligence.

The Caliber Group, Inc. The Caliber Group is proud that three projects near and dear to us were recognized at the Metropolitan Pima Alliance's Common Ground Awards: “Urban Crafting Tomorrow’s Built Environment — A Community Conversation on Regional Land," The Tucson Festival of Books and Tucson Values Teachers! Cheers to our friends who worke...d hard with us on such important issues in our community!
News : Honors given for working together on Common Ground - Inside Tucson Business - newspaper, busi
www.azbiz.com
More than 380 people gathered under the stars at the Reid Park Zoo to honor the common ground work done by different entities that has resulted in noteworthy projects.From 28 finalists, nine projects were honored at the Oct. ...
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Ian Wilson Jennifer Sterba was great and very helpful on the social media bootcamp. Really enjoyed it.





















