CorePurpose, Inc.

How did it get to be NOVEMBER already! It seems like just the other day I was writing articles about Embracing Change in 2009 and now, in just two short months, 2009 will be one for the record books...

I was scanning some articles online this morning when I cam across a fun one at How Stuff Works titled 23 Must-Have Toys from the 1950s and Beyond.  So I decided to check it out.  Of the 23 ‘must haves’, only Strawberry Shortcake never made it into either my or my children’s toy collect...

Millions of articles and blogs have been written on the topic of branding.  Google the word  ‘branding’ and you will get over 33 million hits!  Unfortunately too often, businesses spend lots of money creating and protecting their marketing message and not enough time protecting the value of their ...

Arizona Entrepreneurship Conferences are designed to help build the critical mass of the Arizona entrepreneurial community. November 12th 2009 at The Desert Willow Conference Center, Phoenix, AZ

From time to time, I get involved in answering a tricky question. “What is this company worth?” Sometimes the question comes up when speaking to a business owner or executive who is truly trying to increase the value of their organization. At...

In less that one month, entrepreneurs from around Arizona and from other parts of North America are gathering for AZEC09, The Fourth Annual Arizona Entrepreneurship Conference which will be held in Tempe Arizona on November 12, 2009.   AZEC09 continues the Arizona tradition of bringing together t...

A business owner asked me the other day, what was the best marketing strategy ever? I did not have to think very long. To me, the answer is Southwest Airlines in its early days...

Do you want to boost your business?  Is connecting with new customers on of your goals?  Are you wondering if your marketing message is falling on deaf ears?  Do you sometimes feel like just another face in the crowd?  If you are in business, to one extent or another, the answer to these que...

This morning – October 1, 2009, a reminder popped up on my calendar.  Today was the day my brother Rick retired officially from General Motors after 30 years.  He started in the Newark, Delaware plant at the age of 18, the day after his birthday.  Over the past three decades, he saw many chan...

If you have been listening in on what is going on in our nation’s capital, you know that the healthcare battle continues to wage.  But did you know that if you are a small business based in the state of  Arizona, there is – and has been for some time – a healthcare option that  is reasonab...

Have you ever had a dream where you were surrounded by people and then in an instant you were all alone? As if a wizard waved a magic wand and all of your friends disappeared...

When you are talking about economic impact, small business is a BIG deal.  For two years I had the opportunity to serve as the CEO of the Arizona Small Business Association and and on the Board of Trustees of the National Small Business Association.  During that time.  I sat and talked with ma...

Have you ever wondered about our fascination with roller coasters ...