The Discovery Communications Group

If you are one of those people out there that still believes social media is just a fad, I am here to tell you otherwise. Social media is more than an informal interaction with friends...

The start of the Celtics 2009-2010 is underway and they look great! K.G. looks as healthy as ever, Pierce is Pierce and always will be, and Ray Allen is dynamite from behind the arc. That’s beside the point because what I’m here to talk about is the usage of Twitter by our beloved Celtics big 3. I ...

The introduction of Lists is Twitter’s newest feature set to enhance your overall experience. Many have mentioned that although there is a clear advantage to using them, it will exclude people. I disagree. Twitter lists give you more opportunity to connect. ...

If you haven’t heard already, The New England Patriots have partnered up with Buddy Media to make a new Facebook page that is now the primary source of online content for fans. ...

Over the past 4 months I’ve spoken at various social media events and given numerous presentations on social media. Although these presentations have changed over time the questions have always been similar. • What are the risks of using social media? Aren’t there viruses? Can ...

What do Howard Stern, Britney Spears, and Oxi-Clean have in common? They all share the fact that they are unforgettable and unique. They have a product and they know exactly how to draw attention to it. Howard Stern is one of my favorite examples of genius promoter...

Sustainable and green businesses are not only environmentally friendly, but they are pocket friendly too. Over the last decade or so, people have realized that our current consumption of fossil fuels is exponentially depleting our quality of life...

Despite the long-term effectiveness of social media, the best way to see immediate results, budget-permitting, is to implement a traditional media tie-in. Expose mass numbers of people to your social media efforts, inviting them to connect...

My friends and I were coming back from Foxwoods at midnight and the luck we enjoyed at the casino did not last too long. Our car lost complete power. We were stranded in the breakdown lane of I-95 with no AAA membership, so we called 911...

Once people learn about you, they are going to want to have conversations. Facebook friend requests and twitter followers are soon to come and that’s why a well thought-out profile and appealing picture is important. This is where people get to know you on a more personal level. ...

Have you ever needed to make a purchase where you were faced with different choices of which brand to select? If so, do you rely on Google to find the answer? Now when consumers are faced with choices they are turning to social media sites...

We’ve all been there before, you show up to a party or event and are a little unsure and nervous because you do not know many people there and don’t know where to begin. This situation is similar to people’s hesitancy in using social media for their business. You...