
When evaluating various metrics and tools for tracking social media, what should marketing and communications professionals look for? First, know what you want to measure. The most complex tools in the world won't do you any good if they don't measure what your business needs to measure...

I'm a fully recovered lawyer but before I made the tough decision to leave law, I interviewed for a summer associate position with a law firm back in 1990...

Many newcomers and even some veterans to Twitter find the process of deciding who to follow to be very confusing. The Twitter home page, for example, has a prominent search engine but strongly implies that you search for content rather than people. I believe that both are important...

Unemployment is shaping up as a key battleground in the midterm elections. The Wall Street Journal's Economics Editor David Wessel says the Obama administration is keenly aware, and looking at smaller stimulus follow-ups to generate jobs growth:

One of the biggest mistakes that we see job seekers making when using our job board or others is failing to follow-up with the employers after applying to work for them. The old adage about the squeaky wheel getting the grease is absolutely true...

College recruiting activity will likely continue to decline over the next three months, according to results of a new survey. The National Association of Colleges and Employers (NACE) recently instituted a monthly poll of its employer members to gauge the college job market on an on-going basis...

One of the many great things about having teenagers in the house is that they tend to have a pretty good understanding of the issues which are of interest to you...

Money is tight for just about everyone right now. Organizations from the federal government to local government to public corporations to private corporations to individuals are all feeling the pinch...

Two of the best and most popular social media services are LinkedIn, the leading business networking site, and Twitter, the leading micro blogging site. And now, like peanut butter and chocolate, they're integrating their services to provide additional value to users of LinkedIn and Twitter...











