GLUE

Fiona Friesen comes from a long line of crafty women and Moradora was named after not one, but both of her grandmothers. Dora was taught knitting and sewing skills by nuns as a basic life skill to mend and prepare clothing. Fiona’s aunt on that side, also a Dora, taught her how to crochet when she was eight; her moth...er taught her how to knit when she was five – Fiona remembers bringing her cork knitting to show and tell in kindergarten. Mora knit all her family’s sweaters out of necessity. Both grandmothers survived WWII in Europe while raising children in a climate of scarcity. Having handmade items that were decorative was coveted. They took extra care of things like tea towels, stockings, pendants, wall hangings, rugs, comforters, clothing – it was utilitarian stuff, but it had special, decorative hand-made touch that was showcased. When Fiona decided to create a line of unique handmade jewellery, knitted and quilted items, she named her company after these two women. Moradora is a tribute to their craftsmanship, thriftyness and commitment to quality. Each piece made by Fiona is truly original, made with care and designed to impress. Read More

30 great word of mouth marketing experts. Listen. Share. See them live at Gaspedal's Word of Mouth Supergenius: The "How to be Great at Word of Mouth Marketing" Conference -- http://www.gaspedal.com/supergenius As we gear up for Word of Mouth Supergenius: The "How to be Great at Word of Mouth Marketing" Conference on... December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day's 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup of speakers includes word of mouth supergenius John Jantsch, author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. Here John shares a few of the ideas he'll be discussing in his author session: 1. It's about connecting, not automation. The best companies are using the latest communication tools not for automation or as "just another tactic," but to truly connect and create relationships with customers. 2. Study first, spend later. Before you pull out your wallet on a big campaign, John recommends testing on small scales with cheap (or free) tools to find what works. 3. Focus on meeting the customer's best interests. Doing so -- even when you're on a tiny budget -- forces you to be more creative, and often as a result, more authentic. Read More