
This is just straight murder! Travis Barker live drumming alongside the superstar collabo on "Forever", I don't even know what to say. He starts out with some solid drums, but starts to really take off during Lil Wayne's part. And by the way, Drake's flow on the opener is crazy good...

Grooveeffect The GE team in Tokyo last year - not sure we ever shared this as it was a personal trip, but what the hell :-)
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In October 2008 we visited Tokyo, and gathered quite a bit of travel footage and photos, with no plan for them. Well, I had a moment of clarity, and out popped this video. I think it turned out pretty good.

On guard, I'll let you try my Wu-Tang style! You've heard em 1000 times, but probably never knew where they came from. Other than perhaps the more well known "Shaolin vs...

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Grooveeffect is an urban culture web site dedicated to curating the best in emerging style, music, and events.

Even I have succumbed to the faux-glasses trend. What can I say. And when you need some geek-chic glasses why bother with inspiration when you can just straight up copy the look? Leave that to Coolio High...

To spice up your holiday party outfits with a look a bit more modern and funky than a dress shoe, PF Flyer has released a new Center Hi shoe as part of their men's holiday collection. The styles stay true to PF Flyers traditional canvas and rubber but come in three winter shades...

Those of you who are sick of paying .99 cents for a song, yet feel slightly guilty ripping off quality music from struggling and underground artists using illegal downloading programs and torrents, Amie Street Music is a perfect alternative...

Puma and Philadelphia sporty fresh boutique UBIQ have teamed up for the Puma 700 Collection. The collection is limited edition and consists of two Puma Suede Mids and two Puma Clydes. They come in green, white, grey, and black color combinations, Philly's team colors...

GeminiofChicago HairSalon  Take a look at one of our first interviews only two years after we opened! Thanks to Ivy Rashid with Grooveeffect and Beautyhype.com!
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When I met Laura is high school ten years ago, I knew she had style. She was the one that would rescue all of her friends from bad hair days, help st

November 19 at 10:57pm

Definitely check out this track from one of the godfathers of the modern NYC club scene. This epic nine minute track is a little mini-mix in itself, largely based on the modern electro sound but with little hints of old acid house and other late 80's / early 90's staples...

Todd Lewis is a Chicago based photographer and street artist hailing from the Rogers Park neighborhood on the North Side of the city, but his photographic journeys take him throughout Chicagoland, from the slums of the South Side and Gary, Indiana to abandoned marine works way north in Waukegan...

Here's a little gem for you Daft Punk fans - the entire Interstella 5555 on YouTube for free...even in HQ if you want it! Interstella 5555 is a feature-length Japanese animated musical film originally released on December 1, 2003...

Very NSFW but very, very good none the less. You've been warned - somewhat childish and perverted at times, but the creativity flows freely in this one yessir. Music is from French/UK electro band Flairs - a great trio with some similarity to acts like Metronomy...












