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Our Approach


  • Identify your personal brand. Every company knows that this is an essential marketing component - this is what the organization stands for. The same concept applies to job seekers, they need to establish their presence, demonstrate their accomplishments and show their unique stand among the field of fellow job seekers.
  • Conduct the research, as well as people search. This is your way to find a point of contact. Simply sending your resume to an email provided is a poor approach. There are hundreds of other people who found this point of contact, you need to come up with another strategy to connect with the company you want to work for. Quite often the best way to look for a job is to look for people inside your target company.
  • You might not be able to connect with the CEO, but connecting with a person who works for the department you are interested in joining can give you a unique advantage. The goal is to find some information that will help you demonstrate your unique abilities. Establishing a connection. Once you have a brand, and you have a clear understanding of what recruiters and hiring mangers want, you have to give it to them.
  • We never charge a penny for these classes. Our classes a free and provide us with an opportunity to give back to our community
  • Most of our programs are delivered by Michael Loban. Michael is a co-founder of our company. His professional experience is a combination of digital marketing expertise and years of working with local HR consulting companies and organizaations - OptimaHR, Developing Inclusion, Shriberg and Associatesa and Jewish Vocational Services.

Over the past year, we have delivered dozens of trainings, seminars, workshops and key-note presentations on various aspects of job search and self-marketing. We are very proud, that over this time our attendees’ satisfaction rate is over 95%. A lot of people have chosen to share their testimonials, as well as to award us with kind references. It is our pleasure to know that so many people have found our programs to be insightful, helpful, and it always makes us proud to receive a thank you email from one of our attendees after they've found a job or connected with a hiring company using tools and techniques that we teach.

For more recent testimonials or to lookup testimonials from people you may know, please take a look at Michael’s profile on LinkedIn.

Michael Loban is a driven leader who adds value through being service and relationship driven. I have had the opportunity to collaborate with Michael on several projects, and am impressed with his passion and knowledge around marketing, social media, and improving the lives of others. He is community driven, as well as business savvy. I have learned this working together through Shriberg & Associates related to the book 'Practicing Leadership'. Developing Inclusive School Communities and Organizations (DISCO), and Brand Strategies related to InfoTrust, heartprints, CincyJobSpace. I recommend you connect with Michael to learn how you can grow your social media strategies, and close the gaps related to your business goals.

Brian Siegel, siegel | innovations

I have had the opportunity to hear Michael speak at the Return to Work Resource Center and Career Transitioning Ministry on three occasions. Each time I have learned something new which can be applied to social networking in the job search market. I would, and have, recommended Michael to anyone desiring to improve their social networking skills.

David Baker, Sales Professional

I recently attended Michael’s presentation at Career Transitioning Ministries and was highly impressed by the amount of knowledge he brought to our group on how to improve your job search by using social media. I learned a great deal that evening, and would highly recommend his presentation to anyone in the job market!

Lisa Jacobsen, Market Research Professional

I recently attended an event in which Michael presented, “Your Very Own Very Special Job Search”. This was the most comprehensive presentation of web and social media tools I have ever seen. Michael introduced us to these tools and told us how and when to use them, depending on what it is that we are trying to accomplish. Michael was very thorough and took the time to answer all of our questions, making this more pertinent and meaningful to us. It is quite evident that Michael is not only an expert in this field, but he truly cares about the people he is presenting to and is very generous in sharing his knowledge. I will absolutely be using these tools, not only in my job search, but for other things that I am involved in. I highly recommend Michael to anyone and will definitely attend future presentations given by Michael!

Peggy Bustamante, Sales & Customer Experience Professional

I had the opportunity to see Michael’s “Your Very Own Very Social Job Search” presentation at the Career Transitioning Ministry. He brings an incredible wealth of knowledge about social media and its applications, in this case to the job search. He has a style that is very engaging and that enables the audience members to connect at their particular point on the social media journey. I would highly recommend him to anyone wishing to rapidly increase their knowledge of–and ability to use–social media.

Ben Keeling, Senior Corporate Finance Professional

I had the pleasure of hearing Mr. Loban speak at the NKY Chamber for an HR 100 meeting. I found his presentation on Recruiting and Social Media to not only be engaging but very informative. I am new to the different types of Social Media and very novice when it comes to utilizing them. Admittedly, I have been avoiding it. After his presentation I was eager to get back to my desk and try some of the information out for myself. Thank you for your help!

Danielle Fuller, Director of Career Services – Florence Campus, Beckfield College

Attended 2 presentations given by Michael…both were beyond excellent and incredibly informative. The topic was social media and how to use it from a personal perspective for job hunting and branding and from a business perspective for recruiting and branding; both were well organized, easy to follow and interesting. Michael is an excellent presenter with a good sense of humor and an ability to read his audience.

Juliane Stockman, Corporate Director of Career Services, Beckfield College

Michael’s presentation on social media marketing was very insightful, offering tons of valuable information. It was truly a wonderful learning experience.

Douglas Jiang, Intern at the Northern Kentucky Chamber of Commerce

I attended a very informative technology class given by Michel. Michael is a highly effective speaker. He clearly communicated a tremendous amount of useful material that I was able to immediately put to good use.

Jeremy Steiger, VP at Egar Steiger Associates

Michael is a very professional and knowledgeable presenter. His knowledge on the topic of social media and self branding is vast. He was timely, reliable, easy to work with, and gave a great presentation. It exceeded my expectations. I highly recommend Michael’s services to anyone, and I plan to use him again in the future.

Alex Spidare, Assistant Project Manager at Jasco Engineering & Sales

Michael is an engaging and enjoyable speaker who blends his vast knowledge of social media tools and technologies with practical advice and a common sense approach. I have personally learned and found great value from his seminars and I am pleased to give him my highest recommendation.

David Warne, Manager at the The Drees Company

Michael’s presentation to those who attended Growing Local Talent was very well received and the feedback has been positive! The audience was college career service staff/admissions staff and students/job seekers. I know that many of them have already inquired about Michael visiting their campus to present to students.

Amanda Dixon, Manager at the Northern Kentucky Chamber of Commerce

Micheal gave a very informative presentation on the use of social media for career development at a meeting of the Cincinnati Chapter of the American Marketing Association’s Young Professionals group. Michael’s expertise and passion for this area were very apparent. In addition, the insights he offered were incredibly helpful for anyone wishing to further their professional development and set themselves apart from others.

Brian Shepard, Deputy Executive Director & COO of the Music Teachers National Association

I recently met Michael through a seminar provided by the Cincinnati chapter of the American Marketing Association. He was the facilitator of the seminar, and lectured to various business professionals about social media strategies in today’s marketplace. Throughout the presentation he was thorough, concise, detailed, and unambiguous with his information. He took the time to answer any and all questions about the content, and encouraged participant involvement throughout the presentation. Michael is certainly the consummate business professional, and I would recommend his services to any company, university, or business professional group that needs expert advice on social media.

Brennan List, Student at the Northern Kentucky University

I first met Michael at a Xavier University Alumni Networking event. Michael was the keynote speaker and his topic dealt with the Job Search and using Social Media Job Tools. Michael did an excellent job of presenting the information in a knowledgeable and impactful way. He went far beyond what would have been considered basic material of interest to job seekers (i.e. LinkedIn 101) to include many innovative ways to conduct job searches and brand one’s self on the web. He discussed the use of on-line CV sites, Twitter Job Search functions, creating personal Facebook and Google ads, as well as many other ways to use social media tools to assist in finding new opportunities. (His presentation is located in SlideShare.) He is passionate about assisting people with their career search and has a wealth of knowledge to share. I would highly recommend that anyone finding themselves in career transition or any group looking for a knowledgeable speaker on this subject, should contact Michael. I have been very impressed with his work!

Michelle Beckham-Corbin, MBA, Owner, Social Media Strategist at the C3: Creating Connections Consulting

I highly recommend Michael Loban to any organization interested in improvements to their social media endeavors. Michael was the featured speaker recently at Career Transitioining Ministry of Loveland, Ohio and his presentation made sense of the job seeker process and was right on point. Michael practices what he recommends as he clearly stands out from the crowd. His information is advanced and his delivery is logical and direct.

Barry Haigh, Owner of The Haigh Agency

Michael did a training for my group and was exceptionally well versed in the use of social media for those in career transition. He really knows his stuff, but more importantly, he helped make sense of it. In an ever-changing digital environment, he put strategy, vision and common sense into the myriad of choices. His style is professional and personable. I highly recommend Mr. Loban.

Chris Ryan, Consultant

I attended a wonderful conference at Return to Work Resource Center in Cincinnati OH where Michael was the presenter/leader of “Using Social Media to Find Your Next Job…including Twitter!” Michael connected to the group as he presented great, indepth information. His addition of humor during the seminar kept us all engaged. His professional deliverance and personable manner is outstanding.

Dee Downie, Mechanical Engineering Design

I had the privilege of attending one of Michael’s seminars on Social Media for people transitioning careers. I was blown away by the amount of practical ideas,strategies and tidbits that were professionally presented (I mistakenly thought I had a handle on the latest tools prior to the seminar). The information was incredibly up to date (even newer than the SlideShare presentations on his LinkedIn profile). More than this, Michael has a heart for helping people and businesses succeed. I highly recommend any chance you have to experience his expertise.

Mitch Oelker, Custom Applications Specialist at the Cincinnati Sub-Zero

I attended Michael’s social media seminar at Great Oaks this past week and was overly impressed by Michael’s professionalism, and the content of the information he provided regarding the ever changing role social media plays in today’s job market. Michael’s presentation was informational, as well as a call to action for all those looking for employment or just a career change. Michael’s wealth of knowledge on this topic is only surpassed by his presentation skills that makes this a can’t miss seminar! Michael Loban is truely today’s “guru” of social media networking!

Mike McGlone, Eastern Regional Sales Manager at the Projects Unlimited

Michael has been described as the Rock Star of social networking, and he indeed puts together a great show. He is well-informed about the latest tools of Web 2.0, and he presents the information — and how to use it — clearly. I learned a lot in a recent presentation, and I would highly recommend that companies, churches, nonprofits, schools or any other entity take a look at what he has to offer.

Bill Ferguson, Student at the University of Cincinnati College of Business

I attended two different seminars by Michael at Scarlet Oaks Career Campuses. Michael put forth a lot of information about using social networks in a person’s job search. The information that I received from Michael will be very useful in my job search. I don’t think that I could have found that information in one place anywhere else.

Lance Ireland, Mechanical Product Design Professional

“Michael Loban wowed the audience of job seekers with his in-depth knowledge of using social media to conduct an online job search, build a personal brand, and expand contacts using networking sites such as LinkedIn. He understands and embraces new, innovative technologies, and taught our attendees how to incorporate free online sites rather than spend countless hours on Monster.com or CareerBuilder. Feedback received from the audience (average age of 48) was excellent. His presentations are concise, well organized, and a great help to our customers from the Great Oaks Return to Work Resource Center.

Lisa Slutsky, Director at the Great Oaks

I had the privilege of attending a Social Media presentation given by Michael at Great Oaks Institute of Technology and Career Development. In addition to an overview of the basics, I was interested in learning about the value of social media in the business world. Michael’s presentation did it all! I left with a new appreciation of social networking as a business tool.

Kathy Lavieri, Customized Training Coordinator at the Great Oaks Institute of Technology and Career Development

For more recent testimonials or to lookup testimonials from people you may know, please take a look at Michael’s profile on LinkedIn.

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