Infusionsoft

Not all businesses can match the deals that larger big box chains can offer on Black Friday, but all businesses face the same challenges in liquidating older inventory, posting a profit and acquiring new customers...

As many of you know, I’ve taken the reigns of our Business Development group to help build it up like my marketing team. Not long ago, I attended what could be described as the largest information marketing conference, known as Info Summit. One of the best sessions was with Dan Kennedy, of course. ...

Probably by now, you know that Infusionsoft’s purpose is to “Liberate and empower entrepreneurs, so they can enjoy doing business, wow their customers and better serve their families and communities.” Infusionsoft has always taken an active role in strengthening our communities locally and abroa...

I’m totally excited about having blogger, entrepreneurial advocate, social media maven Francine Hardaway out to the Infusionsoft offices this week. I love the way Francine captured it in what she said in her latest blog post, Didn’t Know Infusionsoft was So Cool. It...

For a number of companies, marketing activities strongly focus on lead-generation to attract customers. We know this activity is often necessary to grow a business; however, this can be a turn-off for existing customers who would like to become repeat customers...

Everything you thought you knew about email marketing is about to change. Email Marketing has (and is) evolved to a new level of engagement, feedback and interaction with larger and more self-sufficient audiences...

So, here’s my last marketing surfing lesson for you. It’s about “staying in the pocket.” The pocket is the part of the wave right in front of where its breaking (”the curl” as you may have heard it called). It’s the steepest, fastest part of the wave. Good surfers...

Today, I traveled into New York today and spent practically my entire day in an aluminum can, at 30,000 feet traveling about 530MPH...

What if there was a scientific way to validate a marketing tactic on your customers? Further, be able to learn from your customers’ activities without being creepy or annoying? ...

I started working at what is now known as Infusionsoft about six months after Scott and Eric Martineau began developing custom software for small businesses...

By now, you’ve probably used a fair share of apps in your entrepreneurial endeavors. If you’ve recently got into business or working on a few projects on the side, there are a number of useful, free or affordable apps that can help you grow your business with ease. Th...

Today’s topic is all about positioning. How to position your small business in your market. How to position yourself against your competitors while all to catch the right wave of customers in the sea of prospects. As an avid surfer and marketer, I’m super passionate about both concepts. Ev...

Almost five years ago, Clate Mask (our CEO & Co-Founder) took me to a Suns game and convinced me to leave San Diego to join Infusionsoft, headquartered in Arizona. I agreed, and Infusionsoft continues to exceed my wildest expectations...