Intelliworks

We’re all familiar with the image of an enrollment funnel.  Many individuals enter as “leads” and hopefully a few make it all the way through to become enrolled students.  Trad...

Recently, Intelliworks had the pleasure of sponsoring the Stamats Integrated Marketing: Graduate Student Marketing Conference in Boston.  Among the attendees were deans and directors of marketing, admissions and enrollment from graduate programs around the country....

One of the discussions on Washington Post’s forums is about a Susquehanna University survey which determined that 64% of respondents claimed that Facebook helped shape their opinion about the university- roughly equal to the number of people that claimed the school’s website was influential.  The ...

Most people who follow social networks know the latest demographic trends: more older people are adopting Facebook, Twitter attracts mostly Gen Xers, and mySpace is quickly becoming a graveyard of neglected profiles.  And now another shift is starting to occur- Twitter users are becoming younger, ...

“Doing More with Less.” Since the beginning of the global recession, it’s an expression that you’ve no doubt heard dozens of times. If you work in higher education, you’ve probably even seen presentations from peers or industry experts that highlight this point. However...