Intelliworks

the INTELLITIMES  January 04, 2010 IN THIS ISSUE

With all the noise out there today, marketers (and college recruitment professionals) often try to yell as loud as possible in order to be heard. But are all those yelps falling on deaf ears? That may be the case if you’re trying to reach Gen Y women.

Last week the Defense Advanced Research Projects Agency (DARPA), which is part of the Defense Department, held a contest in which they hoisted 10 red weather balloons in locations all over the country to see who could come up with the latitude and longitude coordinates of each balloon first.  The ...

It’s that time of year again when every expert under the sun begins to share their predictions for the year to come. ...

A few weeks ago, the Oxford University Press announced that the word “unfriend” is the Word of the Year for 2009.  Not only does this show rise in significance of social media, but also indicates a shift in how we approach social media.  And it brings up a whole new category of socially awkwa...

According to an article  in the Washington Post this weekend, the Regents of the University of California decided to increase student fees for residents next year by 32%, which will result in undergraduate students paying $10K annually – “triple what students paid a decade ago.” At first I couldn...

For the past few years my housemates and I have hosted a pre-Thanksgiving potluck dinner on the weekend before actual Thanksgiving. Each year I roast the turkey, which has usually been quite easy, until last year when the turkey I bought didn’t include a pop-up thermometer. ...

Thanksgiving is the best holiday on the calendar.  And with my favorite holiday only days away, we’re now getting inundated with Thanksgiving-related stories in the media.  One perennial Thanksgiving storyline is the requisite report on the road-choking, airport-swelling glut in holiday tra...

Software-as-a-Service (SaaS) is hot.  And why not?  In a downturn economy, true SaaS and Cloud Computing solutions offer low-risk, low-cost access to powerful software solutions, such as CRM.  Earlier in the year, we wrote about some of the advantages of SaaS here.  ...

Recently, Intelliworks had the pleasure of sponsoring the Stamats Integrated Marketing: Graduate Student Marketing Conference in Boston.  Among the attendees were deans and directors of marketing, admissions and enrollment from graduate programs around the country....