KickApps

The social web is radically changing the way businesses market, communicate and support customers. The ability to create meaningful and sustained engagement with customers is easier than ever, but doing it successfully is no easy task.

Register below to join us for an afternoon of learning and sharing of best practices ...from social media practitioners, marketers and peers in the trenches. Sessions will provide you with an overview of the latest trends and strategies, with a heavy emphasis on case studies of live deployments and sharing of best practices and lessons learned. Come prepared for some lively discussions.

Details
Who should attend: Marketers, PR, web teams, community managers, brand managers, product managers and customer support tasked with engaging customers in today’s world of the social web.

Date: June 17th, 2009
Time: 12:00 PM – 5:00 PM (followed by networking and cocktails). Lunch will be provided.
Venue: The Palace Hotel, San Francisco
RSVP: http://bit.ly/24yd6d

Program
12:00 -- 12:40 PM: Registration and lunch
12:40 -- 1:00 PM: Introduction and welcome by Alex Blum, KickApps
1:00 -- 1:45 PM: The Future of the Social Web, Jeremiah Owyang, Forrester Research
1:45 -- 2:30 PM: Social media in the enterprise case studies, Sandy Carter, IBM
2:30 -- 3:15 PM: Building your brand by building community: Wacom case study, Dylan Boyd, eROI
3:15 -- 4:00 PM: Building online communities using off-brand and integrated marketing with social media: IHeartOneNote.com case study, James Masten, Blue Rain Marketing
4:00 -- 5:00 PM: Q&A with all presenters
5:00 -- 6:00 PM:– Cocktails & networking

Presenters include
Jeremiah Owyang, Forrester Research
The Future of the Social Web (based on new Forrester report)
Although social networks have caught the attention of brands and consumers, today’s social landscape is a primitive series of unconnected islands. Expect new technologies to emerge that connect all systems and communities together–that allow communities to spread and share from one another. This simple technology changes the web landscape as consumers rely on their peers to make decisions, any web experience can now be personalized, and social networks become as powerful as CRM systems. Marketers must be ready for the drastic changes to come as power shifts to micro-celebrities, communities, and social networks –not traditional marketing. Jeremiah's presentation will cover these changes in detail. (www.web-strategist.com)

Sandy Carter, VP, SOA and Websphere Marketing, Strategy and Channels, IBM
Sandy is the author of “The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market.” In it, she shares her perspective on next generation marketing techniques, such as blogs, twitter, social media, widgets, viral marketing, and more, that address the complexities of today's business world. Sandy will share case studies from her experiences at IBM on listening to the market, demand generation, and how to leverage communities. (http://socialmediasandy.wordpress.com/)

Dylan T. Boyd, VP, Sales & Strategy, eROI
Building Your Brand by Creating Community
What are the most important goals when building your brand online? No matter the product, service or industry, those goals likely include:

1. Starting a relationship with your customers that can’t be duplicated by the competition, encouraging loyalty and providing value.
2. Maximizing customer interaction time with your brand, as well as building mindshare and influence.
3. Building an plan for targeted follow-up and communication.

Now, what’s the best way to kill these 3 birds with one rock-solid project? Let's learn how eROI went about it for Wacom in a 1 year journey of testing, listening and development. (www.eroi.com)

James Mastan, Founder & Principal, Blue Rain Marketing
Building On-Line Communities Using Off-Brand and Integrated Marketing with Social Media
Effectively building an on-line community requires a clear understanding of the community value proposition to the potential members, excellence in upfront site planning and design, the right technology platform for the community, and a well-thought out integrated marketing plan that spans the traditional marketing mix and new marketing techniques in the social media space. In this presentation, James will discuss a robust and growing community called IHeartOneNote.com (OneNote is a Microsoft Office product), built by Blue Rain Marketing. The presentation will cover topics such as the underlying strategy for the community, tradeoffs made for branded vs. off-brand site, site persona creation, integrating social media marketing with traditional interactive marketing techniques, and much more. (http://bluerainmarketing.com/)Read More