The Legal Watercooler
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat.
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The Legal Watercooler

The Legal Watercooler
I caught this post this morning warning, urging attorneys to not lower their rates to retain a client. It's the old adage: If a client comes to your firm for price, it will leave your firm for price.

I don't necessarily agree with this. I believe in a free market. When the economy was flush and the work was flowing, the...re was truth in this adage. But the economy is still in jeapordy, work is slow and law firms continue to lay off staff.

Is this old adage still true? If so, then why are AmLaw 100 lawyers leaving their firms to start new practices with lower rates? Your thoughts??Read More

What About Clients? Are Lawyers Delivering True Service?
Source: www.whataboutclients.com
If a new client demands a "discount", color it unsophisticated and a pain in the ass. Refer it to that firm down the street you just never liked.
Fri at 11:05am
Michael O'Horo
Michael O'Horo
When they join or form practices with lower rates, they also have lower operating costs, so their margins may not be affected quite as much. Also, while those firms' rates are numerically lower, if the work is being done at 100% realization of that (lower) rate card, it's not a price reduction or discount. It's full price for that brand. Legacy ... Read Morefirms/brands with monster ops costs have numbered days, IMHO. They can't discount for fear of destroying the premium brand, and they can't really cut their costs much. The one major cost they could reduce -- partner compensation -- seems to be off the table until someone gets their attention by spinning the cylinder on a gun pressed directly against their forehead.
Fri at 12:35pm
Brianna E Very
Brianna E Very
Lawyers always have one price. State Attorneys work with you-
Fri at 4:05pm
The Legal Watercooler

The Legal Watercooler For those of you on my Facebook, or who follow me on Twitter,
you know how proud I am that my DD1 (darling daughter #1) was elected
vice president of her student body at the local elementary school.

What
astounds me, however, is the speech that my 4th grader wrote, without
my assistance, and how it aligns so well with what I'm trying to
accomplish as a legal marketer, and as the author/editor of The Legal Watercooler.

The Legal Watercooler: Just because ... inspiration can come from my 4th grader
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
The Legal Watercooler

The Legal Watercooler Ever go to a cocktail party or conference reception and there's "that
guy" or "that girl" who monopolizes the conversation talking about
work? You're standing there, stuck. Drink in hand, you scan the room
looking for an excuse to make a graceful escape.



I’m friends with “that guy” on Facebook. In fact, I’m friends with a few people like that on Facebook.

The Legal Watercooler: Just Because … It’s not all about work
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
November 4 at 11:16am
Brianna E Very
Brianna E Very
And, the man always jeopardizes the deal.
November 4 at 2:16pm
Brianna E Very
Brianna E Very
My luck would best be, tying the "knot".
November 4 at 2:17pm
The Legal Watercooler

The Legal Watercooler I am getting a lot of comments both on-line and off in regards to Martindale-Hubbell. One thing is clear: they need to get their messaging right.

November 2 at 9:28am
Michael O'Horo
Michael O'Horo
You'd think that an outfit that enjoys the massive distribution advantage they have could solve the simple problem of positioning and messaging. Geez.
November 2 at 11:37am
Brianna E Very
Brianna E Very
My outfit is the objection of your despair outlook on life :)
November 2 at 4:26pm
Timothy Corcoran
Timothy Corcoran
Don't get me started.
November 2 at 7:23pm
The Legal Watercooler

The Legal Watercooler
For many years I have watched Martindale-Hubbell struggle with how to
modernize and commoditize their 140-year old directory in a Web 1.0,
and now a Web 2.0, world. From my vantage point, it is clear that Martindale-Hubbell is holding a lawyer’s AV Peer Review Rating hostage to drive “paid profiles in the Martindale-Hubb...ell directory,” which will give access to the “premium functions” within Martindale Connected, their answer to LinkedIn, Legal OnRamp, and other social networking sites.Read More

The Legal Watercooler: Martindale-Hubbell Peer Review Ratings: Pay-to-Play or a Ransom Demand??
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
The Legal Watercooler

The Legal Watercooler If you're Googled and the search results are zero, do you exist?? The Lawyerist has their Top 7 online mistakes lawyers make ... I have an 8th that I believe to be the most important.

The Legal Watercooler: If you’re Googled and the search results are zero, do you exist?
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
October 28 at 12:54pm
Brianna E Very
Brianna E Very
Where did it go wrong. I have a glass of instant coffee - and it is "bold". If I could tell you that were wrong, then I might have "right" after all.
October 29 at 9:43am
The Legal Watercooler

The Legal Watercooler Google Share: As if you needed another reason to jump into the social media and social networking pool.

The Legal Watercooler: One More Reason to Participate in Social Media and Social Networking
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
October 26 at 4:06pm
Brianna E Very
Brianna E Very
One is enough.
October 27 at 8:03am
The Legal Watercooler

The Legal Watercooler LMA National Conference - are you going? I'll be speaking on a panel with Jayne Navarre and Russell Lawson.

October 23 at 9:43am
Timothy Corcoran
Timothy Corcoran
I haven't received word on the other panel we submitted. Have you?
October 23 at 10:15am
The Legal Watercooler
The Legal Watercooler
Tim - you're listed on the faculty here http://bit.ly/3mEdqi. How many programs did you submit??
October 23 at 11:30am
Timothy Corcoran
Timothy Corcoran
I was the lead contact on ours, plus I was asked by 3 other groups to join their panels. 2 were rejected, one was accepted, hence my name on the faculty roster. Still don't know for sure about ours.
October 23 at 11:36am
The Legal Watercooler

The Legal Watercooler When it comes to rainmaking, ya gotta stop trying, and, in the words of Nike, Just Do It!!

The Legal Watercooler: Rainmaking CAN be a learned trait
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
October 22 at 12:34pm
Brianna E Very
Brianna E Very
I never knew what it was like to 'try' until today.
October 22 at 3:57pm
The Legal Watercooler

The Legal Watercooler Why, why isn't this intuitve??? If you're making rain at a law firm your job is more secure than if you're a service partner.

The Legal Watercooler: Law Firm Rainmakers: The New Untouchables
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
October 21 at 3:50pm
Brianna E Very
Brianna E Very
Rain is substance - fluid.
October 21 at 4:05pm
Brianna E Very
Brianna E Very
Show me it in substrate form.
October 21 at 4:05pm
The Legal Watercooler

The Legal Watercooler I haven’t really been following the debate of whether or not microblogging (Twitter, LinkedIn and Facebook “updates”) is/will/can kill blogging. Are they complimentary platforms, or mutually exclusive??

The Legal Watercooler: Microblogging v. Blogging: Complimentary or mutually exclusive?
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
The Legal Watercooler

The Legal Watercooler How has social media changed your life and how you do business?? I know that in my personal life, social media has opened up my world; as a legal marketer, I am still exploring how to translate these new tools for my lawyers and my law firm.

The Legal Watercooler: How social media is changing our lives
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
The Legal Watercooler

The Legal Watercooler I love the concept here. Why put on paper, or in an e-mail, what you can blog?

The Legal Watercooler: Blog your response
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
The Legal Watercooler

The Legal Watercooler I'm really enjoying Chris Brogan and Julien Smith's Trust Agents. It is a must read for anyone building a presence in the Web 2.0 environment.

The Legal Watercooler: Trust Agents: Where have I been??
Source: legalwatercooler.blogspot.com
Welcome to The Legal Watercooler -- a place where we can grab a cup of coffee and share in a little bit of industry chat. Whether you're an in-house legal marketing professional, lawyer or service provider, we can all use a breather in the day to catch up around the watercooler.
October 15 at 2:50pm
Rob
Rob
Yes, I'm also reading it. Highly recommended for the legal community.
October 15 at 2:54pm
The Legal Watercooler

The Legal Watercooler I sat in on this program yesterday. There were some great tid-bits that came out of it ... but what is really fascinating me these days is how media is changing. Not just in our industry, but everywhere. Lessons to learn, people, lessons to learn. http://blip.tv/file/2690577

Is The Sports Industry Dropping The Ball With Social Media? | The Revolution Rant!
Source: blip.tv
Video file posted to blip.tv by bcuban.