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Terence Chang · 243 like this
October 29, 2011 at 9:18pm ·
  • After two months of experiment, Facebook fanpage is a great tool to drive traffic to website, but it also generates higher bounce rate.

    Unless you can better convert the users into buyers, it's taking too much time for too little returns. Of course, it also depends on the type of content you are offering.

    Organic search is still the better way to drive long term and consistent traffic.
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    • Cath McManus likes this.
      • Blue Ridge Wireless We have the direct opposite experience. But we don't rely on FB to drive traffic to our site. With almost a 20% engagement rate on our page some weeks and a reach averaging 200K, we are generating revenue within FB. We've connected with and grown several solid relationships that have driven sales.
        October 29, 2011 at 10:13pm