
LiveLight! Total online ad spending (including mobile) will grow almost 14%, from $45.6 billion in 2010, to $51.9 billion in 2011.
Online Ad Growth to Outpace Total Ad Growth - Publisher: MarketingCharts

LiveLight!
Consumers are less tolerant of brand messages on Facebook than most
other channels. That is because they are afraid such messaging will
crowd out wall posts from their friends and family. "If the
conversations marketers initiate aren't perceived as valuable -
offering entertainment, novelty, or worthwhile monetary incentiv...es -
consumers tend to give marketers the boot to save precious space on
their Facebook walls."

LiveLight!
According to a new study,
conducted by Philadelphia's Tantala Associates, digital billboards do
not pose a problem for drivers. Eight years of data covering 35,000
traffic accidents, with more than 233 million cars passing by these
billboards every year in Reading, PA, finds that digital billboards are
...not related to traffic accidents.

LiveLight!
Most social media gurus agree that true engagement requires more than
just posting your content online. It requires two-way communication,
something that utilizes the true capabilities of the platform.

LiveLight!
U.S. adults ages 50 and up who use the
Internet are flocking to social networks, according to the results of a
survey of 2,252 adults ages 18+ by Princeton Survey Research Associates
on behalf of the Pew Internet & American Life Project.
Social Media Use Surges Among 50+ Adults - 08/30/2010

LiveLight! Beloit College compiled a Mindset List detailing the reality of College Class of 2014. From the list: Few know how to write cursive. Korean cars have always been a staple on American highways. Fergie is a pop singer, not a princess. Czechoslovakia never existed. There have always been HIV positive athletes in Olympics.... Nirvana is on the classic oldies station. Ruth Bader Ginsburg has always sat on the Supreme Court.

LiveLight!
Insight! We know that Gen Y values environmentally friendly living but research
has shown us that is not quite always the practice. Many factors
determine their decision making and eco-friendliness falls off the
cliff pretty quickly when it is compared to convenience, comfort and
price.

LiveLight! Gen X born between 1965-1976 (46 million strong). Gen Y born between 1977-1994 (71 million children of the Baby Boomers). Baby Boomers born between 1946-1964. Generational Marketing.

LiveLight!
Ranking the top online video sites by unique viewer, Facebook.com
jumped from fourth place in June 2010 to third place in July 2010 with
46.57 million unique viewers. Facebook narrowly beat Microsoft Sites,
which had 45.56 million unique viewers for the month. Vevo, which was
ranked third place in viewership in June 2010, ...dropped to fifth place
with 43.91 million unique viewers.

LiveLight! Its time for Fantasy Football. Join our league! Its fast, free, fun, and we love a little competition. Check out Espn.com fantasy football. (LiveLight! League) See you soon!

LiveLight! is shooting a video today at Walmart's television studios.

bestadsever.com
Best Ads Ever is a celebration of the ads we love. Ads that make an impact. Ads that we would never, ever Tivo over.

LiveLight! How much can coupon shopping really save you? This man is living on coupons ONLY for a year! No cash, house, or car, only paper cut outs. Are coupons a part of your budget?
Imagine living off those random deal-of-the-day coupons that are e-mailed to your inbox. The possibilities are endless. You could ride a hot air balloon, relax at a spa or try that new French restaurant.

LiveLight! Can you name the actress in the old Wendy's commercials who recited the line "Where's the Beef"?












