Lodestone Social Media

I recently learned a formerWarner Bros. colleague passed away suddenly. A friend did a great tribute website to him and after watching this it helped put a hard day into perspective. Jimalways had a great story on his tongue and a ‘Roganism’ for all occasions. So...

Another snafu from the stream of consciousness we call twitter/blogging. In a recent post/twit by Jeremiah Owyang a Forrester Research analyst he posted “Mzinga is having financial difficulties. ...

In another case of how broadcasting your thoughts, pics, where you are at and more may land you in trouble consider the recent exposure a James Andrews from Ketchum Interactive...

As I was shopping in the Circuit City liquidation craze yesterday I was prompted to write about how difficult these times may be for businesses but more so how the ones that are still around can take advantage of the time to secure their future...

I wrote in November about social media affect in criminal, character and career. This month Austriala supreme court ruled that Facebook is an acceptable way to serve legal documents to defendants that could not be found. It’s kind of like your own virtual ‘Dog the Bounty Hunter’. I ca...

There has been a lot of buzz in the last couple weeks about some new tools from Facebook, My Space and Google...

We had meetings today with two potential clients that sparked me to write this quick posting.The social community isquick to point out howbrands should use all the new Web 2.0 social tools to engage with the consumers and create a branded social experience.The community is also quick to point out...

Ad Age recently published an article on AT&T and iJustine trying to create a viral video program to connect with the digital youth that flopped. The 11 espisodes that were created by Tremor Media did not hit the mark. Mainly because they were more about AT&T products than anything relevant...

I found this great article about how to giveaway content and still make money from a twitter buddy @juntajoe and a blog post by Rohit Bhargava. Content is the cornerstone to a great social strategy. I summarized the three below but you can read the full article on Rohit Bhargava’s blog. ...

It more than ’Crime Scene’ it’s also Character and Career. Brands have been increasingly concerned over social media, their brand image and how to control the conversation but, people using these social tools for their own personal branding should be concerned as they are increasingly exposing the...

Taking advantage of the video networks to create interaction around your brand is a great way to use Social Embedding as part of your social strategy. Consider these two examples. ‘Will it Blend’ is a great video campaign to promote Blendtec blenders. By...