New Media Drivers License

MSU’s New Media Driver’s License course is very important and should be taken by every advertising major.In today’s increasing technological world advertising and marketing is moving to the digital world. Sites like twitter and facebook are getting more and more of advertisers’ attention. Anothe...

Ever since the advent of more and more social media outlets, companies have been jumping on the bandwagon in order to meet the needs of their ever-changing consumers. Social media however, is completely unbiased...

Once again we are going to examine Sonic and their social media networking conversations. After writing this post last week I decided I was going to follow Sonic to see what type of things they tweeted about. Plus, I was going home this past weekend to Kalamazoo where we have a Sonic...

Is Reebok putting their money in the right spots? Last week, I discussed the approach Reebok’s hockey division has towards social media (read it here). ...

A 400 percent increase in twitter followers on the CDC emergency feed can mean only one thing: Fear of swine flu. Spike in CDC twitter followers Last April, the Center for Disease Control emergency twitter site had 2,500 followers...

Best Buy is using Social Media to improve its relationship with its customers as well as reppin’ a better image. ...

Last summer, The Italian Vogue (Conde Nast) broke a barrier that many other fashion publications only dream of but unfortunately, are too scared to do. On July 15, 2008, I purchased my very first Italian Vogue which was entitled “A Black Issue”. Th...

The US Army has typically recruited just over 100,000 Soldiers into the active duty and Reserve forces in each of the past few years. With just three out of ten 17 to 24-year-olds eligible for military service, no stone can be left unturned when searching for qualified applicants...

Engaging with the public for any government agency is crucial in gaining public support and educating the public in matters pertinent to their lives. The U.S...

The growth of Social Media is inevitable. We have watched the industry expand over the past several years, and most expect it to continue...

Click here to view the embedded video.Wow, who would have thought of United States Coastal Guards as SEO (Search Engine Optimization) friendly...

If you are a major company with thousands of employees, then creating a clear set of internet posting policies is important. If you are Cisco Systems and your entire business revolves around revolutionizing the communication industry, then you had better be the one writing the book on the topic...

Social media is changing the game of communication. Now, unlike any time before, companies and consumers can create genuine two-way relationships that can create, or reinstate, trust in a company...