Microsoft Advertising Community

This is the 3rd post in the SEM Beginner Series, the first introduced click-through rate (CTR) and the second, cost-per-click (CPC). This series of posts is intended for those new to search engine marketing ...

The portal is being transformed, evolving in tandem with the ever-changing needs of our customers – meaning good news for both consumers and our advertising partners.

Continuing with our redundancy and recession insights series, the challenging economic situation has inevitably changed the nation's attitudes towards money and resources. With such sage mottos as: ...

Our previous post discussed keyword level and portfolio level analysis. In this post, we will dive into a keyword level strategy called incremental bidding. Utilizing this strategy is a simple way to optimize each individual keyword and achieve a lower cost-per-acquisition (CPA).

Car hire firm EuropCar reckons it can reinvigorate the web car hire experience by developing highly interactive tools using Microsoft Silverlight and Surface.

Today being the last day of October (during the work week, that is), I wanted to take a minute to do a quick recap of the recent holiday-themed posts we've been cranking out since last month. ...

In my last Bing Buzz and the Holidays post, I pointed out how the marketing momentum surrounding Bing's release over the summer is only increasing as it reaches more and more people, encouraging them ...

Stephen Kim, senior director for Microsoft Branded Entertainment and Experiences Team and Chris Maples, sales director for Microsoft Advertising argue that marketers need to stop thinking digital is separate, and focus on converging media using the different “screen” touchpoints.

NBC has partnered again with Microsoft to create NBC Olympics on MSN, the most comprehensive source for round-the-clock on-line coverage of the upcoming Winter Olympics, featuring exclusive access to exciting competition video from Vancouver.

Windows 7 is exciting for many reasons; one that inspires me is the ability to bring branded experiences elegantly to the desktop*. Marketers can easily create a Windows 7 Theme and offer it for download from their sites, and consumers can even share themes with each other. ...