Microsoft Advertising Community

All signs are that this Friday is going to be a big day for online retail. Shoppers are always looking to snag great deals. They'll be searching online, following Tweets and getting recommendations from friends about where to buy. ...

Part of our focus this year is on understanding key audiences and helping advertisers to understand their motivations, key touchpoints and how to best engage them through targeted advertising and other approaches. ...

Earlier in the month we rolled out "Microsoft Mobile Marketplaces," a new mobile ad product that illustrates the performance advantage gained by combining the power of mobile search and display.

Microsoft is launching a new campaign with JiWire to provide free Wi-Fi access throughout airports and hotels in exchange for searching on Bing. The deal is the latest in an ongoing strategic push to further encourage new users to test the decision engine.

Several new and improved Bing features announced earlier this month are now 100% livein the U.S., andinclude adCenter ads in their results pages – this is your opportunity to get your ads in front of your audience as they check out the latest with Bing. ...

This is the 5th post in the SEM Beginner Series,following last week's post ondynamic text.This series of posts is intended for new search engine marketing professionals that are looking ...

Ford came to us with a simple, yet challenging goal: Help us build awareness for Ford SYNC among an online audience in a way that has never been done before. Microsoft Advertising worked with our Branded ...

Over 200 advertiser and agency folks joined the Massive team and our game publisher partners last Thursday night at the Allen Room, home of Jazz at Lincoln Center, for the second annual Microsoft Advertising ...

With Thanksgiving just around the corner, most advertisers should have noticed an uptick in volume of clicks as online shoppers begin scouring the internet for the best deals leading up to the holidays. ...

How do you find the right role for digital marketing in your integrated media strategy? Get the answers here.

He also runs RuckU.com – a social networking site devoted to news and banter about the game which connects armchair enthusiasts and current/past players from all over the world in a virtual clubhouse.