Omniture

Six months ago, while on a High Fidelity kick, I posted on the top five JavaScript implementation gotchas (i.e., common and easily avoidable mistakes) that I have seen during my time working with Omniture customers. But what about non-JavaScript implementations? In his recent interview on CNBC, J...

Strategic DevelopmentsRapid expansion of mobile internet usage: Opera’s September State of the Mobile Web report pegs year-over-year US mobile page view and unique user growth at 309% and 123% respectively; Pew Internet reports daily mobile web users comprise 19% of all US adults (a 73% inc...

I had the opportunity to attend the AdobeMAX event in Los Angeles eariler this month. I sat there soaking in the eye candy that Adobe’s products can create thinking, “yeah, but how would that look on my Blackberry?” Then, as if Adobe CTO Kevin Lynch read my mind, he showed Flash...

Is your machine locking up? You cant run any programs for at least 10 minutes? And youre starring at an endless maze of columns, rows, and tabs? Well if this sounds familiar you might be one of the unfortunate marketers that is suffering from spreadsheet death. ...

Understatement: Omniture takes Halloween seriously. Check out highlights from our annual Halloween party.

A few weeks ago, a SiteCatalyst user asked me whether Omniture products could measure and help optimize internal search engine data—the keywords that users are searching to find products, content, etc. within your site. This was one of those questions that make me smile, because I can answer conf...

Josh James's Omniture can tell you how many people click on your Web site and how long they stay - data that's critical for any Fortune 500 company. Oh yeah - he just sold it for $1.8 billion.

The Hyper-Text Transfer Protocol (http) that runs the web is built on a request/response model.  The client (your browser) makes an HTTP Request which is handled by a server.  The server will send an HTTP response back to the client which contains the information requested.  The response can cont...

Watch this clip as MarketingSherpa provides 7 tips from their Ecommerce Benchmark Survey that can help you reduce your online shopping cart abandonment, and better prepare for the upcoming holiday season. To view the complete webinar click: http://bit.ly/ZSmDW

Previously, I’ve discussed how visit and visitor measurement works in SiteCatalyst. However, there are some nuances that I haven’t mentioned, and which can wreak havoc on an otherwise solid implementation. I have seen numerous cases of good development hampered by minor errors which c...

A couple of weeks ago, I wrote a byline article for DMNews.com about the approach to take when planning a multi-channel analytics initiative.  I thought I’d share it here as well:The number of channels available to marketers for reaching their target audience has been growing dramatically over th...