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Omniture BillboardsUpdated about 6 months ago
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Worried about getting your Thanksgiving bird cooked to perfection while wrangling relatives? There’s an app for that! The new Turkey Timer Mobile App integrates a meat thermometer with a mobile network to send an SMS to your phone when your bird is done. Now you don’t have to hover...
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Omniture Online marketing is growing fast. Watch this clip to see the projected growth of online marketing and what online marketers can do to stay ahead. To view the complete webinar click: http://bit.ly/21eJ0P
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Interactive spend will near 55 billion dollars by 2014, according to Forresters five year forecast. Watch this clip to hear from Vice President of Forrester Research Shar VanBoskirk, as she explains the projected growth and future trends of online marketing. ...
Raise your hand if you’re capturing some of the same data in your Custom Traffic variables that you are capturing in your Custom Conversion variables. I can’t say for sure, but I’m willing to bet that there’s greater than a 50% chance that you, Mr.-or-Ms. Blog Post Reader,...
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Late Saturday night the indoor soccer (association football) team I’m on played our best game of the season, and some of the top goal scoring sequences came from using variations of the give-and-go (or wall pass). For those unfamiliar with the technique, it involves the player with the bal...
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At last count there were over 100,000 apps available for the iPhone. By any measure, that’s an amazing number! Like any collection of goods, the available apps range from outstanding to outlandish, but if you’re anything like me you’ve found at least a few apps that have impacte...
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Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales f...
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Omniture Don't worry marketers we feel your pain. We know that being an online marketer is not a walk in the park. Watch this quick clip to see how you can quickly and accurately measure the profitability and performance of your firm. To view the complete webinar click: http://bit.ly/21eJ0P
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Lets face it--online marketers have a complicated life. Profitability metrics are tough to measure and marketers consistently struggle with getting the right data to measure their success. According ...
A lot of buzz has been generated lately regarding the Android platform ranging from comments by Google’s Eric Schmidt about leveraging the AdMob acquisition to expand the number of ads on Android devices to the $100 million Verizon Droid marketing campaign. Based on data from a segment of ...
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Omniture
How do you track your offline conversions? If you have
problems accurately measuring your offline activity, you’re not alone.
Watch this clip to see how smart marketers are overcoming top
challenges.To view the complete webinar click:
http://bit.ly/3hBCZW
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According to MarketingSherpas 2009 Search Marketing Benchmark Survey 50% of marketers rated tracking offline conversions as their #1 challenge. Join MarketingSherpas Research Director, Stefan Tornquist as he reviews other top challenges and what marketers can do to overcome these difficulties. ...
In my previous article, I discussed how organizations sometimes focus too much on having the right “tools” and not enough on the people behind the tools. It’s a common problem among companies striving to become more proficient in web analytics. It may appear as though just havin...
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Last time around, I promised an in depth look at how we measure campaigns in Test&Target as a way to illustrate state-based measurement. Today I deliver. My goal is for you to understand how the application works, why campaigns are an important measurement, and why we measure them...
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Omniture At the end of the day do you know how your keywords are measuring up? Watch this clip to see why high-revenue keywords may not be your most profitable. To view the complete webinar click: http://bit.ly/3hBCZW
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The answer to that question might surprise you, as high-revenue keywords may not be your most profitable. This clip shows how Vintage Tub&Bath looked at both the revenue generated by each keyword and also calculated actual end-of-day profits for each keyword. ...
Monday (11/9) at the annual Blackberry Dev Con, RIM announced a new service for app publishers and advertisers—BlackBerry® Advertising Service. The announcement marks a significant shift towards measurability and action-oriented advertising in a channel well suited to both—mobile. Using the ser...
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I recently spent time with Stephen Hammond, Product Manager at Omniture- an Adobe Company, at AdobeMax 2009, where he spoke to the Adobe developer community about trends and technology advances in RIA tracking. Stephen has consulted with hundreds of the Internet’s largest and most innovativ...
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Six months ago, while on a High Fidelity kick, I posted on the top five JavaScript implementation gotchas (i.e., common and easily avoidable mistakes) that I have seen during my time working with Omniture customers. But what about non-JavaScript implementations? In his recent interview on CNBC, J...
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