Parents for Ethical Marketing
Parents for Ethical Marketing encourages corporations to adopt responsible marketing standards and practices that sustain the health of children and families.

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Parents for Ethical Marketing

 
Parents for Ethical Marketing
This morning I had the honor of participating on a panel for the Minnesota Public Health Association,Unhealthy Influences: The Impact of Advertising on the Health of Children...
Parents for Ethical Marketing
Parents for Ethical Marketing
Thanks guys. It went well and was so nice to get away from my day job!
Fri at 5:45pm
Parents for Ethical Marketing

Parents for Ethical Marketing New Moon Media, who produces ad-free New Moon Magazine and supports on online community for girls 8 - 12, is in danger of going out of business. Please consider a gift subscription for a girl you know -- or donate one to a library or classroom! If you know New Moon, you know it is vital to keep this resource available to girls.

Source: www.newmoon.com
New Moon Girls is an inspirational magazine and online for girls ages 8 to 12 to engage in self-discovery, creativity, and community.
Melissa
Melissa
Thank you. That's a good Christmas gift for someone I know.
November 4 at 4:51pm
Parents for Ethical Marketing
Parents for Ethical Marketing
Terrific! Glad to hear it. I renewed my daughter's subscription and am buying one for my niece.
November 8 at 12:18pm
Parents for Ethical Marketing
Kudos to all the smart parents who knew that Baby Einstein videos would not make their babies smarter: If anyone believedDisney had cued into a magic, painless way to create babies guaranteed to test into the Gifted and Talented Education program by third grade, their children’s bigger problem w...
Parents for Ethical Marketing
Parents for Ethical Marketing
Sara, hope you can keep it that way! Mine youngest is one of those who are mesmerized by it. She's seven now and she would watch 24/7 if we allowed it.
October 28 at 8:07am
Sara
Sara
Heh, I was probably one of those kids - except I was playing video games, not just watching television. I fear for my son's geek potential if he doesn't learn to slow down once in a while :P
October 28 at 8:10am
Parents for Ethical Marketing
A thrilling success for CCFC: Parent alert: the Walt Disney Company is now offering refunds for all those “Baby Einstein” videos that did not make children into geniuses. Th...
Alexis
Alexis
No kidding.
October 26 at 5:19am
Parents for Ethical Marketing

Parents for Ethical Marketing A stunning victory! Pass the word to parents far and wide!

Source: www.commercialexploitation.org
We've got great news. CCFC's ongoing campaign to stop the false and deceptive marketing of baby videos has had a stunning success. We've persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years. The refund is only available for a ...
Parents for Ethical Marketing

Parents for Ethical Marketing For parents who want their kids to be immersed in the Nickelodeon brand 24/7.

Source: www.kidstodayonline.com
Lea and Nickelodeon have teamed up to launch Nickelodeon My Room, an extensive collection of youth bedroom furniture debutingat the HighPoint Marketthis week.
Nancy Novak
Nancy Novak
Manufacturers and retailers have long been selling to kids and parents. Today cross merchandising efforts have become intensive. I do agree that our kids are overly exposed to advertising (don't forget the grandparent market too!) To counter redundant images a good teaching opportunity exists. We can help our children learn about the business of advertising, deciphering a straight message from an exaggerated message, and caveat emptor.
October 22 at 7:16pm
Parents for Ethical Marketing
Parents for Ethical Marketing
Nancy, agreed. Excellent opportunities for education.
October 23 at 4:00pm
Parents for Ethical Marketing
AnAmerican Girl Doll catalog arrived in our mailbox yesterday. When I calledto be removed from their mailing list, I found out ouraddress had been purchased from another companybut that thecustomer service representative could delete our address from all future mailings...
Luke Luther
Luke Luther
The pressure is incessant and overwhelming at times. Magazines, billboards, even the paper.
October 18 at 3:57pm
Nancy Novak
Nancy Novak
American Girl catalog donated to a homeless shelter? Cold, cruel behavior.
About having your address sold, you fit the demographic market, but is there a values market? I am speaking as a Marketing person. That said, where are the ethics? Thank you for your advocacy on behalf of our children.
October 19 at 7:59am
Parents for Ethical Marketing
Parents for Ethical Marketing
Still not sure where they bought our address -- it was under my husband's name, not mine. Would it have ended up at our house if we had boys? Don't know.
October 19 at 6:27pm
Parents for Ethical Marketing

Parents for Ethical Marketing For those of you who have been asking: What about our sons?

Source: packagingboyhood.com
saving our sons from superheroes, slackers, and other media stereotypes
Richelle Veale Mancewicz
October 17 at 9:21am
Nancy Novak
Nancy Novak
It never occurred to me to ask myself "what about my son?" I just now realized that my bias is that girls are more impacted by media images than boys .. that boys less fragile. Wow, that was hard to admit. I look forward to reading this book.
October 17 at 4:36pm
Parents for Ethical Marketing
Parents for Ethical Marketing
Boys see the same media images as girls do, and have the same power to accept or reject these messages in their lives.
October 18 at 10:00am
Parents for Ethical Marketing
Larger imagehere. H/T Norwegianity. Photo courtesy allisonallison. ShareThis
Parents for Ethical Marketing
There are so many ways to criticize the American Girl doll complex.If you still need convincing, Dr...
Parents for Ethical Marketing
Chris Steller writes about the University of Minnesota’s marching band forming the TCF logo on a new promotional video. ...
Parents for Ethical Marketing
The longer I do thisadvocacything the more I realize how many other people are running terrific campaigns with the same goals as ours: Helping create healthy children and families. The internet and social media helps us all to share and disseminate information...
Parents for Ethical Marketing

Parents for Ethical Marketing From The Commercialism in Education Research Unit, a partner center of the Education Policy Research Unit at Arizona State University -- http://epicpolicy.org/publication/schoolhouse-commercialism-2009

Source: epicpolicy.org
As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. ...
Sara

Sara Hey, have y'all seen this? FTC To Host Forum on Food Marketing to Children http://www.ftc.gov/opa/2009/09/foodmarket.shtm

October 1 at 4:55pm · Report
Parents for Ethical Marketing
Parents for Ethical Marketing
Sara, thanks, I hadn't seen this! Now, who can go?
October 3 at 5:20pm
Parents for Ethical Marketing

Parents for Ethical Marketing Thanks to the Campaign for a Commerical Free Childhood and members of Parents for Ethical Marketing: Our voices were heard!

Source: www.usnews.com
A company that broadcast music and commercials in thousands of school buses is shutting down.