Parents for Ethical Marketing
Parents for Ethical Marketing encourages corporations to adopt responsible marketing standards and practices that sustain the health of children and families.

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Parents for Ethical Marketing

 
Parents for Ethical Marketing
I have been carrying around the 2009 Target toy catalog with me since I received it in November, showing it tofriends and just delighting in the fact that this post would write itself. Guest blogger Monica at Sociological Images beat me to it, however,with this fantasic critique. Girl: I am a girl...
Parents for Ethical Marketing

Parents for Ethical Marketing Why Disney should "lead such a debate [about commercialized media for children], not try to quash it, and it should stop leveling puffed-up accusations at [critic Susan] Linn."

www.philly.com
By Maxwell King Ever since little David smote Goliath and the mighty giant fell with a thud to earth, he has served as the symbol of small, overmatched combatants who are somehow able to defeat much greater powers. ...
Parents for Ethical Marketing

Parents for Ethical Marketing New blog from one of the authors of "So Sexy So Soon," Diane Levin.

www.sosexysosoon.com
Many early childhood directors are worried about the ways they see young children trying to be sexy, and have bought copies of So Sexy So Soon for their resource libraries. They hoped that parents in the ...
Parents for Ethical Marketing
Somehow I survived my once-a-year trip to a mall and even had the joy of discovering a new Disney Princess product: Copy reads: Do not apply “. . . to nails that are thin, damaged or infected. For children ages 5 +.” Most five-year-olds’ nail are naturally thin. I wo...
Parents for Ethical Marketing
Enough with the gift guides. If you’re looking for a gift — eco-friendly, BPA-free, safe, local, gender neutral, fair-trade, all-natural or small-enough-to-fit-your-budget — the internets are full of guides to help you. You don’t need another from me. What you may need is some inspiration. Perhap...
Parents for Ethical Marketing

Parents for Ethical Marketing A different kind of gift guide. Thanks, Annie Fox!

bit.ly
The year our daughter turned 15 she announced that she didn’t want us to buy her any “stuff” for Hanukkah. Huh? Did I hear that right? No
Brenda
Brenda
Good post, Lisa. We stopped doing gifts in our family last year and make a donation instead. We don't have little kids in the family, and it got to the point where we were so stressed about what to buy each other -- when we are all able to do it ourselves... and that got in the way of enjoying the holiday. So we stopped, and it was nice to celebrate the holidays focusing on more important things. :)
December 6 at 1:04pm
Nancy
Nancy
I like it, Annie. We have changed our ways and simplified, much spurred by my teenage son a few years ago, as he pondered the single most important part of the Advent Season - the warm feeling of lights and just being together. It is amazing how much we learn from our children, when we foster opportunities for them to delve into new thoughts and dreams. What a gift!
December 6 at 1:16pm
Parents for Ethical Marketing
The FTC recentlyissued Marketing Violent Entertainment to Children: A Sixth Follow-Up Review of Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries...
Parents for Ethical Marketing
I would so love to attend this FTC forum in D.C. that I am almost willing to snack on [fill in name of food industry sponsor]’s deliciousproducts all day long. While standing in the front of the room. Andpassing out coupons. ...
Parents for Ethical Marketing

Parents for Ethical Marketing Interesting new research on when girls begin to be affected by media images.

blog.newsweek.com
Newsweek magazine online plus daily news, features and commentary from our global network of correspondents
Ariah Fine
Ariah Fine
Hmmm... After reading and discussing the article with my brilliant wife, I think their results are a bit confusing.
Unless their control group (the dora and clifford watching ones) had NO, or very little, media exposure (which they hadn't, they were all from near Orlando), the study would be fairly inconclusive.
The reality is that all the girls ... See Morein the study had probably already been exposed to a huge amount of thinness and princess media that helped shape their views. An additional 14 minutes wasn't going to create drastic changes to one group over the other when it came to their awareness or feelings about body image.

While the article seems to indicate you can let your 3 to 6 year olds watch princesses without worry about body image, I think we should all be quite weary.
December 3 at 6:57am
Parents for Ethical Marketing
Parents for Ethical Marketing
Ariah, great points. My takeaway wasn't that younger girls were safe from potential harm. I was more struck by the immediacy of the impact for older girls, esp. when they may see similar images almost constantly if parents aren't vigilant. As with any research, I like to see it backed up time after time before I take it to heart.
December 6 at 12:56pm
Parents for Ethical Marketing
If you live in Minnesota you’ve undoubtly been solicited to contribute to a worthy nonprofit tomorrow,November 17, onGive to the Max Day. ...
Parents for Ethical Marketing
This morning I had the honor of participating on a panel for the Minnesota Public Health Association,Unhealthy Influences: The Impact of Advertising on the Health of Children...
Parents for Ethical Marketing
Parents for Ethical Marketing
Thanks guys. It went well and was so nice to get away from my day job!
November 13 at 5:45pm
Parents for Ethical Marketing

Parents for Ethical Marketing New Moon Media, who produces ad-free New Moon Magazine and supports on online community for girls 8 - 12, is in danger of going out of business. Please consider a gift subscription for a girl you know -- or donate one to a library or classroom! If you know New Moon, you know it is vital to keep this resource available to girls.

www.newmoon.com
New Moon Girls is an inspirational magazine and online for girls ages 8 to 12 to engage in self-discovery, creativity, and community.
Melissa
Melissa
Thank you. That's a good Christmas gift for someone I know.
November 4 at 4:51pm
Parents for Ethical Marketing
Parents for Ethical Marketing
Terrific! Glad to hear it. I renewed my daughter's subscription and am buying one for my niece.
November 8 at 12:18pm
Parents for Ethical Marketing
Kudos to all the smart parents who knew that Baby Einstein videos would not make their babies smarter: If anyone believedDisney had cued into a magic, painless way to create babies guaranteed to test into the Gifted and Talented Education program by third grade, their children’s bigger problem w...
Parents for Ethical Marketing
Parents for Ethical Marketing
Sara, hope you can keep it that way! Mine youngest is one of those who are mesmerized by it. She's seven now and she would watch 24/7 if we allowed it.
October 28 at 8:07am
Sara
Sara
Heh, I was probably one of those kids - except I was playing video games, not just watching television. I fear for my son's geek potential if he doesn't learn to slow down once in a while :P
October 28 at 8:10am
Parents for Ethical Marketing
A thrilling success for CCFC: Parent alert: the Walt Disney Company is now offering refunds for all those “Baby Einstein” videos that did not make children into geniuses. Th...
Alexis
Alexis
No kidding.
October 26 at 5:19am
Parents for Ethical Marketing

Parents for Ethical Marketing A stunning victory! Pass the word to parents far and wide!

www.commercialexploitation.org
We've got great news. CCFC's ongoing campaign to stop the false and deceptive marketing of baby videos has had a stunning success. We've persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years. The refund is only available for a ...