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Relive the top news in the communications field during the past year by taking a look at PRWeekus.com's most widely read articles and opinion pieces. Clearly controversy continues to draw the eye, as do consumer marketing and anything social media related.
NEW YORK: Toyota Motor North America promoted Jim Wiseman to group VP of corporate communications after Steve Sturm announced his decision to retire, effective January 1.
SAN JOSE, CA: PayPal is encouraging consumers—and celebrities—to donate to nonprofit organizations through its second annual "Regift the Fruitcake" campaign.
NEW YORK: Negotiations on an expiring contract between Time Warner Cable and Fox Broadcasting Co. sparked communications campaigns on both sides and are now flirting close to a December 31 deadline at midnight.
NEW YORK: With New Year's Eve and New Year's Resolutions within reach, alcohol brands and health experts are taking extra efforts to promote responsible drinking and facts about alcoholism to consumers and the industry.
BALTIMORE: The Classic Catering People tapped Sawmill Marketing PR for a campaign to increase awareness of the caterer's services.
NEW YORK: Consumer confidence rose for the second straight month, up 2% from November, but overall it remains at historic lows, according to the monthly survey by The Conference Board Consumer Research Center.
SAN FRANCISCO: MS&L; recently made a number of personnel changes in its California operations as the agency undergoes a restructuring put into effect by its parent company, Publicis Groupe.
SALT LAKE CITY: NOA Audio Solutions, which digitizes and archives audio and video material, hired Wall Street Communications for worldwide PR support.
AUSTIN, TEXAS: The state of Texas issued an RFP for a PR firm to develop and implement a communications plan for the Cancer Prevention and Research Institute of Texas.
DALLAS: Lucernex Technologies hired Devaney & Associates to handle PR and marketing.
NEW YORK: Business Wire has updated its distribution platform, with enhancements in mobile applications, search engine optimization, and measurement tools.
WASHINGTON: The Centers for Medicare and Medicaid (CMS) is looking for a firm to develop and implement a multimedia educational campaign aimed at reaching Spanish speakers who have Medicare and healthcare influencers, according to a federal filing.
WASHINGTON: The US Immigration and Customs Enforcement (ICE) named Brian Hale the director of the office of public affairs in November.
CHICAGO:Last weekend's blizzard in the Northeast prompted an increase in the use of social media from airlines and airports as part of overall communications strategy, amid flight delays andcancellations.
