SPANX by Sara Blakely
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Founded:
Sara first cut the feet out of her pantyhose in 1998!
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Basic Info
 

Founded:
Sara first cut the feet out of her pantyhose in 1998!

Detailed Info
 

Website:
http://www.spanx.com
Company Overview:
It all started with a bad case of VPL (visible panty lines). Spanx founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a blemish-free look under her white pants. Armed with scissors and sheer genius, she cut the feet off her control-top pantyhose and the SPANX revolution began! With more than 150 figure-enhancing products, the problem-solving brand has become a style staple for celebrities and fashion-loving women everywhere.
Mission:
To make the world a better place one butt at a time!
Products:
Hide & Sleek and Slim Cognito Slimming Intimates, Body-Shaping Hosiery and Bra-llelujah! Back-Fat Busting Bras