Springbox

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Checking in with my peeps on Facebook the other day, a familiar face caught my eye. It was my brother-in-law, grinning out at me from the right column...but no, he hadn’t posted new pics of the nieces. It was Facebook (on it’s own volition?!) suggesting that I "reconnect" with him. ...

Traditional brand guidelines are the visual "law" for a company's visual image. They dictate logo usage, color palettes, typefaces, layout and more. As it stands right now, the idea of digital branding guidelines isn't really addressed in most traditional brand guidelines...

Whether we’re talking simple star ratings or in-depth analyses, user reviews have become an ingrained part of the online experience. According to Nielsen Online (PDF), 81% of online shoppers use product reviews when making purchasing decisions, while 19% of shoppers post reviews themselves. ...

So you’ve taken the plunge and opened your site to more user participation, but something doesn’t seem to be working. How can you motivate people to try your site? ...

It’s a situation most brand managers would kill for: a small business evolves into a global success — consistent products and experiences, stores on every street corner in the world. The brand played all its cards right, and the market graciously rewarded its business model. Bu...

Progressive enhancement enables different browsers deliver different user experiences. Thanks to progressive enhancement, anyone can access the content in any browser, but people with more advanced browsers get more advanced features...

By now, we’re all pretty familiar with the "share" widgets around the web that enable viewers to easily create a bookmark, email and/or an ad of sorts back to your site. Chicklets, as they are sometimes called, can be the most effective plugin in your viral marketing bag of tricks. ...