The extended version of The Toad Stool blog, with more frequent, shorter posts from Posterous in the mix.
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- Founded:
- 2007
Over the past year, I'd say well over 150 of my friends and relatives joined Facebook, none of whom work in any sort of media or technology related function.Maybe 5% of them post regular status updatesMaybe 5% of them post pictures beyond the half dozen or so they put up when they joinedMaybe 2 ...
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"Your mother is just sitting there. Alone. In the dark. But that's okay, you're busy. You go right ahead and play Bejeweled Blitz. I'm sure she won't mind."Facebook has introduced a lot of boneheaded features over the years, but one that seems particularly insidious is the new configuration of th...
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The Toad Stool why corporate america needs a creative mckinseylike consulting company :: Influxinsights
via influxinsights.com Great quote in this article from Ed Cotton of Influx Marketing: Back in the Mad Men era they had the seat at the table when their ads could make or break a company, now it' ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/BmaD
One of the trends I’ve been keeping my eye on is the speed at which we seem to be headed towards a two-tier system of media consumption, with commercial free content available for those willing (and able) to pay for it, and ad-supported content for those who are not.It’s a trend that’s mirrored i...
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The Toad Stool I'm Bored With The Wii, And So Are A Lot Of My Friends (NTDOY)
NTDOY Oct 30 2009, 05:20 PM EDT 31.41 Change % Change +0.16 +0.51% At Arc90, one of our meeting rooms is proudly called the ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/B7Jz
Three random events transpired recently. Each fairly innocuous, in and of itself, but together they served to remind me how much the world hasn’t changed once you leave our particular neck of the woods. (Or the internet, as the case may be.)The first epiphany happened during a session with a clie...
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The Toad Stool Very funny-- and very true.
Should you buy that gadget? Flowchart of the day! - prePoSTeRoUS stream of Len and the world around.
Source: lenkendall.posterous.com
So it seems like both Bing and Google are in the process of cutting deals with Facebook and Twitter to use their databases for real time search.The result would seem to be a boon for Twitter and a potential land mine for Facebook.Most people tweet with the understanding that their tweets are publ...
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The Wall Street Journal' Kara Swisher reported yesterday that Yahoo! was moving its ad account from Ogilvy to Goodby. The news was greeted in ad circles with the usual schadenfreude and proclamations that golden child Goodby would “finally give them a good campaign.”If only it were that easy.Once...
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The Toad Stool Check Out Dyson's Twitterfall
Very well designed Twitter feed interface from my friends at Poke to capture all the buzz around Dyson's revolutionary new bladeless fan. ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/8rK9
I’m convinced that when historians look back on the early days of the 21st century, they’ll concur that one of the major nails in the coffin of the broadcast television model was the decision to allow iTunes to broadcast entire shows without even the hint of a commercial break.Because it’s the ra...
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Time for another BeanCast podcast. This one featuring the lovely Åsk Wappling of Adland. Ken Wheaton of Ad Age. Bob Knorpp (our host) and John Wall of Marketing Over Coffee.Topics included the FTCs new guidelines for bloggers, the power of online reviews, is YouTube making Google more creative, a...
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The Toad Stool Good Reads: Gary Vaynerchuk
via amazon.com ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/8OFl
Ad Age editor Jonah Bloom and I appeared on the same BeanCast podcast a few months back, and the result was an offer to start writing for Ad Age.My first column is this week and is online now:Niche Brands Should Embrace Big Market for Offbeat Content One of the wisest bits of advice I've gotten i...
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The Toad Stool My first column in Ad Age debuts today.
Source: adage.com
There's a world of niche brands whose consumers would welcome the sort of outside-the-mainstream content they're not getting from their social graphs.
The Toad Stool
Funny but sadly true piece from Mashable on how the Obama/Nobel Peace Prize win is overwhelming Twitter. http://mashable.com/2009/10/09/barack-ob
Source: mashable.com
If you're wondering why half of the Twitter trends are currently related to US president Barack Obama, news broke recently that he has been awarded a Nobel
The Toad Stool Advertising Agencies Should Celebrate Failure - Small Agency Diary - Advertising Age
The Art of the Spectacular Fail Your Agency Should Be Kissing More Frogs Posted by Darryl Ohrt on 10.07.09 @ 10:46 AM Darryl Ohrt ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/7bqX
The Toad Stool Digital Domain - Will Piracy Become a Problem for E-Books?
YOU can buy “The Lost Symbol,” by Dan Brown, as an e-book for $9.99 at Amazon.com. Skip to next paragraph Enlarge This Image The Heads of State Related ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/7I4F
The Toad Stool CrapHammer: Slicing Radian 6 for Key Properties
« Death of the URL Bar | Main October 03, 2009 Slicing Radian 6 for Key Properties I'm often asked for a list of key properties or spaces where conversations are ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/7CIh
I don’t know Curt Detweiler. Never even heard of him until this morning when, catching up on my ad trades, I clicked on this article announcing that he’d been named to a senior creative role at McCann in San Francisco.There were over 50 comments attached to the article. But what was truly odd was...
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Source: www.slideshare.net
Sept. 2009 version of "Your Brand Is Not My Friend" presented at the KickApps Seminar in Los Angeles.
Source: www.huffingtonpost.com
Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.
Those of you who’ve been reading me for a while know that few things make me cringe like buzzwords, particularly when they’re used in place of simpler language that would make the writer’s point both clearer and easier to comprehend.
Buzzwords are the refuge of those who doubt their ability to la...
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The Toad Stool Social Media Is Mature. No It's Not.
via slideshare.net Excellent presentation from Ian Schafer on the current state of social media ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/6Ft7
Source: tangerinetoad.blogspot.com
Interesting piece in Brandweek about Subaru that confirms some of what I was talking about in the “Magic Advertising Words” post earlier this month.Seems that Subaru sales are up 4% in the ...
The Toad Stool New York Post not laughing at climate change spoof
via cnn.com This fake edition of the New York Post, produced by a group called the Yes Men is getting a whole lot of press. And while the avowed purpose was to call attention to climate change, I ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/5yEp
The Toad Stool Hosting panel on Case Studies in Social Media at IAB MIXX on Monday. Client + Publisher/Agency presenting their own case studies. Should be very interesting.
Source: www.mixx-expo.com
The IAB MIXX Awards is an international interactive advertising awards competition recognizing the innovation and impact that elevate campaigns and their creators. Judged by an all-star panel of brand ...
Anyone who spent time at a big ad agency over the past several decades is familiar with the notion of the creative “gang bang,” an exercise in futility wherein dozens of creative teams, both in-house and (high priced) freelancers spend a month of fifteen hour days and even longer weekends to try ...
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The Toad Stool New Technology Alert: Google Fast Flip
via fastflip.googlelabs.com Google's new FastFlip is an attempt to recreate the serendipity of the newsstand, where you find articles you didn't start out looking for. Interesting attempt, though ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/5DVR
“Why is an account guy coming up with ad ideas?”It’s a line I heard way too often during my years in ad agency creative departments because, you know, the two years spent in portfolio school clearly gave us a knowledge and understanding of funny and clever that exceeded that of the common man.Tha...
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The Toad Stool New Comm Biz » Why Crowdsourced Marketing Fails
Image by tsevis via Flickr There’s a new wave forming for marketers and advertisers: Crowdsourcing your companies marketing efforts. As companies get over the whole loss of control thing, many ... Read More on Alan Wolk's The Toad Stool on Posterous http://post.ly/50vF
