Ypulse

Today's Ypulse Author Spotlight is on Mark Tappan, Lyn Brown, and Sharon Lamb, the authors behind "Packaging Boyhood," a much anticipated follow up to "Packaging Girlhood" that takes a similarly critical look at the troubling media targeted towards young boys today...

Today's Ypulse Youth Advisory Board post is from Caroline Marques, an American teen in Switzerland who puts an international twist on this month's story behind the stats with her experience of starting to receive (and manage) a regular allowance from her parents...

Disney rebrands 'Sports' complex (as "ESPN Wide World of Sports," hoping to boost its appeal to young athletes. Plus a nicecase study on Disney XD from Amy ofShaping Youth along with media literacy tips from Packaging Boyhood authors Lyn Mikel Brown, Mark Tappan and Sharon Lamb...

Today's Ypulse Guest Post is from Supergirls Speak Out author and former Youth Advisory Board member Liz Funk on the cringe-worthy teenspeak we sometimes see in media. If you work in youth media or marketing and have an idea for a guest post, feel free toemail me...

Today we bring you our weekly sampler of the cool youth media and marketing gigs you can expect to find on ourYpulse Jobs Board. If your company has an open position in the youth media or marketing space, we encourage you topost there...

Generation of Networkers (WSJ on whether growing up wired has turned Gen Y into serial "time-wasters" or master conversationalists. Maybe a little of both? Plus the life-saving potential of text programs that remind teen liver transplant patients to take their meds...

Today's Ypulse Guest Post is from our own Dan Coates, president of Ypulse Insights, on generational shifts in the current political climate reflected in ourOctober 2009 Ypulse Report and the abbreviated October Ypulse Monitor product...

First there was Britney's single "3″ and the accompanying raunchy music video and now there's the hotly contested upcoming episode of "Gossip Girl." One more incident of threesomes in the realm of teen pop culture and we're likely to hear the media appoint a "new" trend for parents to worry about. ...

Ben Silverman in line for CollegeHumor (IAC considers throwing the site as well as cash into the former NBC exec's new branded-entertainment company, Electus...

In the latest Research Roundup we cited numbers from the Pew Internet & American Life Project that reflect a growing number of Gen Y'ers (18-24 year olds) using Twitter. It got me to thinking about the evolution of my own personal Twitter account and the new wave of social contacts (friends vs...

Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24,email me to be included in the next Roundup...

Last week in Essentials we cited a piece from Wired on the issues surrounding texting while driving as discussed at a Senate hearing last Wednesday by senators, the Department of Transportations and the FCC...

Today's Ypulse Youth Advisory Board post is from Bryan Spencer, a junior at Kansas University. As always, you can communicate directly with any member of the Ypulse Youth Advisory Board by emailing them atyouthadvisoryboard at ypulse.com…or just leave a comment below. ...

15 seconds of fame (for teen shoppers on a 25-story electronic billboard built by American Eagle above soon-to-be-opened Times Square store for briefly showcasing teen shoppers...