About Facebook Ads
* Managing your ad preferences is only possible in some areas right now.
- How Ads Work on FacebookA business creates an ad. They choose the type of audience they'd like to reach. If you're in that audience, Facebook shows you the ad.
- When we ask people about our ads, one of the top things they tell us is that they want to see ads that are more relevant to their interests. Today, we learn about your interests primarily from the things you do on Facebook, such as Pages you like. Starting soon in the US, we will also include information from some of the websites and apps you use. This is a type of interest-based advertising, and many companies already do this.How does this work?Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. We may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you’re interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV.If you don’t want us to use the websites and apps you use to show you more relevant ads, we won’t. You can opt out of this type of ad targeting in your web browser using the industry-standard Digital Advertising Alliance opt out, and on your mobile devices using the controls that iOS and Android provide.How do I manage the ads I see?People also tell us they want more control over the ads they see. That’s why we’re introducing ad preferences, a new tool accessible from every ad on Facebook that explains why you’re seeing a specific ad and lets you add and remove interests that we use to show you ads. So if you’re not interested in electronics, you can remove electronics from your ad interests.If you live in the US, you’ll be able to use ad preferences in the next few weeks, and we are working hard to expand globally in the coming months.
- We want the ads you see on Facebook to be as interesting and useful to you as possible. To decide which ads to show you, we use:
For more information on the information Facebook receives and how we use it, visit our Data Use Policy and Cookies Policy.You have several ways to control which ads we show you:
- Information you share on Facebook (ex: Pages you like).
- Other information about you from your Facebook account (ex: your age, gender, your location, the devices you use to access Facebook).
- Information advertisers and our marketing partners share with us that they already have, like your email address.
- Your activity on websites and apps off of Facebook, if you live in the US.
For more information about ads on Facebook:
- Visit the Digital Advertising Alliance (DAA). Facebook partners with the DAA to help you understand which companies are customizing ads for your browser, and opt out with participating companies. To opt out of seeing Facebook ads based on the sites you visit on this browser, visit the DAA.
- Adjust your ad preferences. Click or near the top-right corner of any ad on Facebook, and select Why am I seeing this? You’ll see an explanation of why you’re seeing it, and you can add or remove yourself from audiences who are shown that ad. Select View and manage your ad preferences to see more audiences you’re a part of that influence which ads you see on Facebook, and adjust which audiences you're a part of. Ad preferences is only available in some areas right now.
- Use mobile device opt outs. For ads based on the apps you use on your mobile device, go to your device settings to opt out. On Android the setting is called Opt out of interest-based ads and on iOS it’s Limit Ad Tracking.
- Your ad preferences are a way to learn why you’re seeing a particular ad, and control how we use information about you on and off Facebook to decide which ads to show you.Learn more about how to view and adjust your ad preferences and how Facebook decides which ads to show you. You can also give feedback on the ads you see.Ad preferences are only available in some areas right now.
- Your Information and Facebook AdsYour ad preferences are based on information you’ve shared with Facebook, Pages you like or engage with, ads you click on, apps and websites you use, and information from our data providers and advertisers.
- Your profile picture or name may be paired with an ad to show your activity on Facebook (ex: if you follow the Starbucks Page). Keep in mind that your name and profile picture will only appear to the people who have permission to view your Page likes.
- Facebook’s data providers specialize in helping advertisers find the right people to share their ads with. For example, data providers create groups of people on Facebook who they think advertisers will want to reach, based on things those people might be interested in. Our data providers include Acxiom, Datalogix and Epsilon.Learn more about how we use information about you in our Data Use Policy.
- Facebook and other companies use technologies like cookies, pixel tags and local storage to show you ads that are useful to you. For example, a cookie can help an advertiser understand if you saw an ad for their product on Facebook before you bought it from their website.Learn more about how Facebook uses these technologies.
- Control the Ads You SeeSee more interesting and useful ads on Facebook by updating your ad preferences to reflect things you care about.
- How can I use the DAA opt out to adjust how ads are targeted to me based on my activity off of Facebook?Facebook partners with the Digital Advertising Alliance (DAA) to help you understand which companies are customizing ads for your browser, and opt out with participating companies. Visit the DAA to learn more about this type of ad targeting, and to choose to opt out of having ads tailored to your interests based on your activity on websites and apps off of Facebook.Note: The cookies and other methods companies use to gather information about your activity are often working with your browser or mobile device. If you use multiple browsers or mobile devices, keep in mind you may need to opt out on each of them separately.
- To view and adjust your ad preferences:
You’ll see an explanation of why you’re seeing the ad, and you can add or remove yourself from audiences who are shown that ad. Click View and Manage Ad Preferences to see more audiences you’re a part of that influence which ads you see on Facebook.Changing your ad preferences influences which ads you see, but it won’t change the total number of ads you see. Keep in mind advertisers sometimes ask Facebook to show similar ads to multiple audiences, or to wide audiences. For example, a sneaker company might want to reach people who like sports. If you remove yourself from the audience of people who like football, but not from the audience of people who like basketball, you could still see the sneaker company’s ad.Note: Facebook always uses information about your age, gender, location and the devices you use to access Facebook when deciding which ads to show you.Ad preferences are only available in some areas right now.
- Click the or near the top-right corner of any ad on Facebook
- Select Why am I seeing this?
- There are a few ways to give us feedback about the ads you see on Facebook. Giving us feedback will impact which ads we show you in the future. To give us feedback:
- Tell us more about what you like. Liking Pages and adding interests to your profile (ex: movies, bands, sports teams) will help us show you more relevant ads.
- Tell us when you see an ad you like. Click the or near the top-right corner of any ad on Facebook, and then select This ad is useful. We’ll do our best to show you more ads like that one in the future.
- Hide ads you don’t like. Click the or in the top right corner of any ad, and then select I don’t want to see this. We’ll do our best not to show you more ads like that one in the future.
- Adjust your ad preferences. To learn about the information Facebook is using to show you ads and choose which interests influence the ads you see, visit the ad preferences tool and adjust your ad preferences. Ad preferences are only available in some areas right now.
- Visit the Digital Advertising Alliance (DAA). Ads that show the DAA AdChoices icon indicate that the ad is being tailored to your interests based on your activity on websites and apps off of Facebook. Click to opt out of having ads tailored to your interests based on your activity on websites and apps off of Facebook. Learn more about using the DAA opt out.
- Adjust your device settings. You also may be able to limit ad targeting using the controls on your specific mobile device. For example, if you are using an Apple iPhone, you can select the Limit Ad Tracking setting to limit the ways that Facebook and other companies use information about how you use your iPhone to show you ads.