AdReady

Wanted to share some exciting news: we’ve been named a finalist for one of our industry’s biggest and most respected awards—the DPAC Awards, for “overall excellence and breakthrough achievement” in digital publishing and advertising.

Just read an amazing fact: less than 10% of online retailers’ Web traffic comes from search engines (according to Nielsen data in an AdAge article called Why Search May Not Click for Retailers).

If you’re doing search marketing, it’s easy to spend all your money in one place: Google. With display advertising, no single network or publisher site reaches everyone on the Internet, so you need to place ads across multiple locations to get the best coverage.

Have you heard about re-targeting yet? There’s been a lot of buzz around this technique in advertising circles—both because it’s extremely effective and because the technology has a certain “wow” factor.

As part of our coverage, we regularly run interview with local companies and entrepreneurs. Today's interview is with Aaron Finn, CEO of AdReady (www.adready.com), who tells us a bit about AdReady and how it fits into the online advertising market.

Seattle, WA – October 12, 2009 – AdReady, a pioneering technology company that makes online display advertising accessible to advertisers of any size, today announced Karl Siebrecht has been named President and Chief Operating Officer (COO). ...

How do you really ratchet up optimization on a display campaign? One great way is to design at least three to four different creative themes when you start a campaign. Then, after about two weeks or so, you figure out which one drives the highest conversion rate (i.e., the lowest CPA). ...

It means that display advertising is big and getting bigger, with long-term revenue opportunities. Google’s news is no surprise to us–we’ve always seen the potential in display–but it might be a surprise to advertisers who thought display ads were a fading trend.