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Advertise on Facebook
Get started in three easy steps.
1. Design Your Ad
Destination URL.
Example: http://www.yourwebsite.com/.
http://
https://
Title
25
characters left.
Title
Body Text
135
characters left.
Please note:
View capitalization guidelines.
Image
(optional)
Invalid image format
Remove uploaded image.
Facebook Ads
Advertise your own web page or something on Facebook like a Page, Event, or Application.
Facebook Ads for Pages
Users can fan your Page directly from the ad or visit your Page.
Facebook Ads for Events
Users can RSVP to your Event directly from the ad or visit your Event.
Title
The ad title is automatically set so users can clearly see the name of the Page they can fan.
Title
The Title is automatically set so users can clearly see the Event they can attend.
Image
Image will be resized to fit in a 110x80px box.
Approval Process
Ads are reviewed to ensure that they meet our content guidelines. We recommend reviewing:
Suggested best practices
Common Reasons for rejection
More Help
How Facebook Ads for Pages Work
Facebook Ads for Pages and for Events FAQ
Design Your Ad FAQ
2. Targeting
Location:
^_^
Everywhere
By State/Province
By City
^_^
Include cities within
10
25
50
miles.
^_^
Age:
Any
13
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Any
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64
Birthday:
Target people on their birthdays
Sex:
Male
Female
Keywords:
^_^
Suggested Keywords
Add keywords
Education:
All
College Grad
In College
In High School
^_^
^_^
Graduation years:
Select Year
2010
2011
2012
2013
to
Select Year
2010
2011
2012
2013
Workplaces:
^_^
Relationship:
Single
In a Relationship
Engaged
Married
Interested In:
Men
Women
Languages:
^_^
Estimate:
Targeting
By default, Facebook targets all users 18 and older in the default location. You can change any targeting specifications you wish.
Location
Facebook Ads uses IP address and a user's profile information to determine a user's location.
Keywords
Keywords are based on information users list in their Facebook profiles, such as Activities, Favorite Books, TV Shows, Movies, etc.
More Help
Ad Targeting FAQ
3. Campaigns and Pricing
Account Currency
US Dollars (USD)
Canadian Dollars (CAD)
Euro (EUR)
British Pound (GBP)
Australian Dollars (AUD)
Japanese Yen (JPY)
Turkish Lira (TRY)
Venezuelan Bolivar (VEF)
Colombian Peso (COP)
Norwegian Krone (NOK)
Swedish Krona (SEK)
Danish Krone (DKK)
Chilean Peso (CLP)
Hong Kong Dollar (HKD)
Swiss Franc (CHF)
Campaign Name
Daily Budget
What is the most you want to spend per day? (min
1.00
USD
)
Schedule.
When do you want to start running your ad?
Run my ad continuously starting today
Run my ad only during specified dates
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
1
2
3
4
5
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30
,
Year:
2009
1
2
3
4
5
6
7
8
9
10
11
12
am
pm
PDT
to
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
1
2
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5
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,
Year:
2009
1
2
3
4
5
6
7
8
9
10
11
12
am
pm
PDT
Pay for Impressions (CPM)
Pay for Clicks (CPC)
Max Bid (
USD
).
How much are you willing to pay per click? (min
0.01
USD
)
Suggested Bid:
Max Bid (
USD
).
How much are you willing to pay per 1000 impressions? (min
0.02
USD
)
Suggested Bid:
Campaigns
Ads in the same campaign share a daily budget and schedule.
Max Bid
You will never pay more than your max bid, but you may pay less. The higher your bid, the more likely it is your ad will get shown. All amounts are in
USD
(
$
).
Suggested Bid
This is the approximate range of what other advertisers are bidding for your target demographic.
More Help
CPC vs. CPM
Ad Campaigns and Pricing FAQ
