Google AdWords

If you use AdWords Conversion Tracking, you may have noticed that the interface for this tool has been redesigned so that it's easier to implement, monitor, and troubleshoot.(Click to see full size image)There are now 3 easy-to-use tabs - Conversions, Webpages, and Code - that help you manage your...

In last week's Think2010 post, we highlighted the value of search marketing to prompt direct conversions and advance branding goals...

As part of our ongoing commitment to helping users find the information they're seeking online, we’re happy to announce the launch of Ad Sitelinks.Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads by providing additional links to content deep w...

This winter season take advantage of holiday-themed Display Ad Builder templates to advertise your products and services.You can find these new templates in the "Seasonal" category of the Display Ad Builder gallery...

If you're planning on attending ad:tech or Content Revenue Strategies (CRS) at the Javits Center in New York City next week, we hope you'll come and meet the Google ads team while you're there...

Today we're excited to begin testing a new feature of AdWords called AdWords Comparison Ads, which lets users compare multiple, relevant offers more easily...

Google Content Network campaigns differ from Search campaigns in how they're set up, optimized, and tracked. If you've been interested in advertising on the Content Network but aren't sure how to get started, we now have a step-by-step Getting Started Guide to help you hit the ground running...

If you advertise to customers in multiple languages or countries, you've probably spent time translating your advertising campaigns...

Last week's Think2010 post discussed the need for advertising to be relevant, welcome information that adds value to a customer as he is performing a task or pursuing an interest...

Starting this week, you'll see a link on your My Client Center Dashboard that will take you to a new MCC interface that we're testing. In the new interface, you'll notice an updated look and feel, as well as some enhancements to help you manage your clients more efficiently...

Back in April, we introduced keyboard shortcuts you can use to zip around AdWords...

For those of you who use the AdWords API, we're happy to announce the launch of the latest version, v200909. This version offers a number of exciting new features, including asynchronous calls, keyword and placement ideas, and location extensions...

Many ads are aimed at interrupting a consumer to get them to pay attention to the ad, but this approach has proven less effective on the Web, as consumers often come online to pursue an interest or perform a task, such as finding a local restaurant or booking an airline ticket...

As we've previously posted, one of our aims is to improve display advertising on the web...