Google AdWords

When it comes to testing and experimentation, there's always a risk-reward scenario to play out. You could go with what you know and what feels comfortable -- or you could try something new and see how it fares. It could really pay off, but it could also flop...

For a long time, the Report Center has been the place to go to find detailed data about your campaign performance...

Last week, Google’s US Managing Director Bonita Stewart hosted the 2nd webinar in the Think2010 series, entitled “Think2010: Four Winning Moves for 2010.” She discussed tools and strategies that you can use to differentiate your offerings, increase competitive advantage, and ultimately seize oppor...

AdWords Editor version 7.6.1 is now available for Windows and Mac. This new version includes support for ad scheduling, advanced location targeting, YouTube Promoted Video ads, and other features...

In our ongoing effort to give you in-depth data for your media plan, we've released a number of Google Ad Planner enhancements that provide a more granular view of where your audience can be found.Subdomain dataWe've added subdomain data to Google Ad Planner to give you a more detailed view of...

Each day we see many users come to Google.com to research products and find where to buy them. To better serve these users, we've been testing a new feature of AdWords called Product Listing Ads...

On Saturday, November 14th, 2009 the AdWords system will be unavailable from approximately 10AM to 2PM PST, for maintenance...

As you look to get ahead of the recovery and set yourself up for success in 2010, let's revisit some of the lessons learned during the recession that you can apply going forward. We've been compiling both forward-looking perspectives and retrospective wisdom on our Fast.Forward. channel on YouTube...

Alerts are a great way to stay on top of changes in your account. In addition to the account alerts already available for billing and campaign maintenance, you can also use custom alerts to monitor shifts in key metrics like clicks and cost...

If you use AdWords Conversion Tracking, you may have noticed that the interface for this tool has been redesigned so that it's easier to implement, monitor, and troubleshoot.(Click to see full size image)There are now 3 easy-to-use tabs - Conversions, Webpages, and Code - that help you manage your...

In last week's Think2010 post, we highlighted the value of search marketing to prompt direct conversions and advance branding goals...

As part of our ongoing commitment to helping users find the information they're seeking online, we’re happy to announce the launch of Ad Sitelinks.Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads by providing additional links to content deep w...

This winter season take advantage of holiday-themed Display Ad Builder templates to advertise your products and services.You can find these new templates in the "Seasonal" category of the Display Ad Builder gallery...

If you're planning on attending ad:tech or Content Revenue Strategies (CRS) at the Javits Center in New York City next week, we hope you'll come and meet the Google ads team while you're there...