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Microtrends Quiz
If men had still been the only breadwinners in most families, this recession would have been a lot worse in terms of leaving more families with no means of support. But the entry of more women into the workforce has spread the risk across the whole household, giving many families a cushion to the destitution that unemp...loyment in a recession can cause.
Read more about "The Unemployment Cushion" in Mark's latest Microtrends column for the Wall Street Journal.
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Unemployment has hit double digits in the U.S., and in some areas of the industrial Midwest, it is approaching 16%. Joblessness in many parts of this country is destructive beyond belief. The Federal Reserve Chairman said he sees little prospect of immediate relief.
Microtrends Quiz Today's discriminating consumers are careful about how they spend, and they're concerned about the planet. They want facts, not emotions. They want value, not cheap bargains or overblown cachet. And they want safety, both for themselves and their environment. Learn more about the new American consumer in Mark and Kinney's article for Business Week.
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Pinning Down the New American ShopperIt’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet
Microtrends Quiz
In
his Microtrends column this week, Mark points to the decline in
influence of the former key demographic and swing vote - the soccer mom. http://www.markpenn.com/2009/10/07/wall-
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Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in influence and even as a key swing vote.
Microtrends Quiz
Grandparents are stepping up during this recession, and the American family may never be the same. According to a recent poll, 49% of grandparents babysit at least once a week and 9 out of 10 have been babysitting much more since the recession started.
Read about the economic, social, and political impact of these "Gra...ndparents to the Rescue" in Mark's latest Microtrends column for the Wall Street Journal.
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A few years ago, a key microtrend was the Working Retired — aging Americans who were so enjoying work and health that they either wouldn’t retire or were starting second careers altogether. ...
Microtrends Quiz At least 15% of Americans now live in "phoneless homes" with no landlines, a rising trend with major consequences, as discussed in Mark's latest Wall Street Journal column.
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I took my daughter to college this week, and as I watched her set up her off-campus apartment along with her roommates, I had to return a call. So I asked “Where’s the phone?” In response, ...
Microtrends Quiz
In Mark's Wall Street Journal column this week, he looks at the growing trend of "glamping" -- glamorous camping.
"Glamping" is camping with trimmings -- tents with heaters, eco-outhouses, showers hidden around the corner -- and it has tremendous appeal to those who want an outdoorsy vacation, but with the comforts of an active resort.
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Europeans love touring churches and museums, but when it comes to vacations, Americans have always loved the great outdoors. Fishing, camping and just driving around are great American pastimes.
Microtrends Quiz
In Mark's latest column for the Wall Street Journal, he takes a look at the growing numbers of self-employed workers in the US.
Some of them are running their own businesses because they want to; others, like laid-off lawyers, are doing it because this economy has left them no choice. So, despite the depressing economi...c news out there, our entrepreneurial spirit is alive and well.
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It’s a common lament in America that we spend too much time working for “the man.” But these days, more and more of us are the man.
Microtrends Quiz
The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on The New York Times’ Bestsellers list.
Mark was on WNYC’s Leonard Lopate Show yesterday discussing the new trends from the book.
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Mark Penn was on WNYC’s Leonard Lopate Show discussing the ever-splintering subsets or “microtrends” that Americans identify with, including the new microtrends that have emerged since the financial downturn.
Microtrends Quiz
Contrary to the premise that greater income leads to more leisure time, American elites are choosing to work past retirement age and while much of the American public unwinds with TV, our elites are heading for the gym.
Mark discusses these and other differences in lifestyle habits between American elites and America ...at large in his latest Microtrends column, "Lifestyle Inequality: The Habits of American Elites"
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There’s always been lots of talk in this country about income inequality, but very little about lifestyle disparities, differences which are pulling American elites farther and farther away from mainstream America.
Microtrends Quiz
Among everybody from our leaders to our teenagers, no habit is spreading faster than being connected 24/7 via a smart phone. And the top 10% of smart-phone users -the smartphoniacs - just can’t stop.
Read Mark's latest Microtrends column on the topic, "Smartphoniacs: Addicts of the Information Age" in the Wall Street Journal.
MarkPenn.com » Wall Street Journal Microtrends Column: Smartphoniacs: Addicts of the Information Age
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Among everybody from our leaders to our teenagers, no habit is spreading faster than being connected 24/7 via a smart phone.
Microtrends Quiz In Mark's Microtrends column for the Wall Street Journal today, he cites the growing number of pessimistic "doomsayers" who were once the outliers among a widely optimistic populace. Driven by a host of bad news including the economic crisis, the swine flu pandemic, and the prospects of a nuclear Iran & North Korea, th...e American public is becoming gloomy about its future, and may start downsizing their American dream
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The fact that the stock market appears to have righted itself after the steep declines late last year seems out of step with the daily water-cooler talk about what is going to happen next. Fear about the future abounds, along with theories of how things could get worse. ...
Microtrends Quiz
From the Sunday Times today: "Women are victors in ‘mancession’
The economic crisis is sweeping away men’s jobs at a faster rate than those of women in America, heralding the onset of a so-called “mancession”. The article cites the Wall Street Journal Microtrends column on "Guys Left Behind".
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Microtrends Quiz
Mark talked about the concerning new microtrend "Guys Left Behind" on CNBC yesterday. Watch the video here: http://www.markpenn.com/2009/06/03/cnbc-
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Mark Penn cites statistics that show the traits that worked for men for thousands of years - aggressiveness and risk-taking - are not working for them in the information age, causing men to fall behind women in life expectancy, education, and good health.
Microtrends Quiz
In Mark and Kinney's latest Microtrends column for the Wall Street Journal, they look at the growing trend of "Guys Left Behind" in all walks of life.
As women begin to get to the top in an ever-widening range of areas, with dramatic improvements in health, education and income, men at the bottom end are facing problems... that are little changed and in some areas are getting worse. Read the article at the link below.
online.wsj.com
