BrandsEye - Protecting your online reputation

The best journalists always manage to get the freshest stories before anyone else does. Maybe they got a hot tip from an anonymous caller, or they have a knack for being in the right place at the right time...

Last week on I Spy we looked at General Motors and their brave brand reinvention move amongst the turmoil of the world economy...

This week on I Spy, we spotted General Motors making an industry first in their use of Social Media to activate an extremely sensitive turnaround campaign.     The world has been watching the collapse of the motor industry amidst the turmoil of a sinking global economy...

What (exactly) is an online identity? According to Wikipedia, an online identity is the social identity we create through participation in social networks and discussion forums through the sharing of our photos and posting of comments on blogs and other websites. Sound familiar...

Social Media has seen the dramatic lowering of the barriers to content production in the last couple of years. As a consequence all staff now have the capacity to utterly destroy a brand at the click of a button. A scary thought for anybody involved in corporate communication...

Everything can be made to work better and faster. That's how we feel about BrandsEye. The technical geniuses have been hard at work improving functionality so you can save between 30 and 40% of the time required to sort and rate mentions...

We have spotted a delicious story for you this week. Traditional paper company, The New York Times, has been spied getting hip with it and moving with the times by appointing a Social Media editor...

GM is currently undergoing a monumental turning point in the entire century of its existence and the world is watching and waiting to see the outcome. Here we witness the real power of utilising a Social Media strategy during a crisis...

Apple is known and loved for being at the forefront of innovation and for being trendy and youthful. But we have spied Apple making a terrible decision, which seems to go against everything they stand for. Apple subsequently found themselves up against some disgruntled iPhone users...

The proliferation of online content has been accompanied by an increased desire within businesses to understand what is being said about their brands, products, and services and the resulting impact on their reputation...

Last week on I Spy: two young men battled it out for the title of King of the Starship Enterprise. Chris Pine (right) came out tops, with hoards of young girls ogling over his beautiful blue eyes. This week we will look at how Zachary (left) can gain an upper hand over Chris...

We’ve often written about the importance of managing your personal online reputation. Remember Jamie’s posts on your online CV and how Twitter can lose you your job? Well when it comes to personal branding there is a guru, and his name is Dan Schawbel...

This I spied with my BrandsEye, two steaming young men - Chris Pine and Zachary Quinto - in a fierce battle to be the king of the Starship Enterprise.   For the last week we have been tracking Zachary Quinto and Chris Pine from the new Star Trek movie...

Has this ever happened to you - you go to a store to buy a specific product and end up not buying it due to the barrage of questions asked by the store clerk...

What exactly would one term as an online crisis? A crisis online could refer to any major, unpredictable event or change. It often poses a risk to an organisation’s reputation and threatens to harm an organisation or its stakeholders...

Last week we introduced you to Susan Boyle and her viral success. Over the last week Susan has entered the top 5 viral videos of all time, accumulating a mammoth 186 million views...

Throughout human history, the 'crowd' has been dependent on proximity. We had to be together physically in order to create a crowd. Suddenly with the Internet, we are able to create a virtual crowd. And this has allowed people to get together through intent, through shared interest...

BrandsEye is proud to introduce yet another new functionality tool, Tagging. Tags (free tagging) allow you to group mentions into any classifications that you choose. The practical applications of tagging are 1. assisting in bulk sorting, 2...

You probably already know a lot about the swine flu pandemic, but what you may not know is that weeks before it was recognised by health officials, a small company called Veratect had a hunch that something was brewing...

Why should you do it? Online Reputation Management (ORM) is all about managing your brand’s reputation online...

The BrandsEye team is constantly listening to market feedback and updating BrandsEye accordingly. The newest update which I will take you through is “Bulk Rating”. It has got us all here at BrandsEye very excited...

Twitter users who were up early on the Saturday morning of the Easter weekend would have been the first to catch the Twitter worm...

Online Reputation Management requires one to be in constant communication with the people who are in contact with your brand. It’s not rocket science, right...

We are always advocating the use of online reputation monitoring. It’s understandable, though, that some might not have a clear picture of what we mean when we throw around the technobabble, including words such as reputation management, social media, CGM, transparency, Twitter, and Youtube...

Working in a field or discipline which is very young comes with its challenges, but we don’t see this as a bad thing...

Let’s face it, the Internet has changed a great deal about how we view and engage with the world. More over, with the advent of Web2.0 everybody now has the opportunity to be both a content consumer and content producer...

Did your teacher sound like a broken record when she shouted ‘if you don’t have anything nice to say, don’t say anything at all”? Well I bet your boss is beginning to sound like one too when he says “if you don’t have anything nice to say, definitely don’t Tweet it”...

We are always trying to add extra functionality to BrandsEye, we believe it can only be useful as an ORM tool if it continues to evolve and give its users what they want. This week Craig, our chief technical officer, announced the addition of user permissions to BrandsEye...

Since Peter Merholz coined the term Blog in 1999, individuals around the world have flocked to this easy tool for content creation, production and distribution...

BrandsEye's journey continues, and in reaffirming BrandsEye's round-the-clock fine-tuning, Craig, Quirk's CTO and our tech genius, has introduced a new Saved Reports feature...

The Internet allows online consumers to throw on their invisibility cloaks while providing them with an injection of self-assurance...

Jason Bagley has returned, as we thought he might, with a new blatantly ‘unofficial blog’ that mocks Coca Cola for their previous legal proceedings...

Twitter has become a requisite way for millions of people to share their experiences during global events such as the election of Barack Obama or the plane crash in the Hudson River. It now seems Twitter can be used to see what representatives of the U.S...

With BrandsEye we continually strive to add functionality that will make Online Reputation Management that much easier for you - the user. Way back in 2007, Rob our illustrious and red headed CEO, wrote his now almost famous “10 Rules To Recover From An Online Brand Attack”...

Coca Cola are underestimating the importance of their online reputation. They’ve started legal proceedings against blogger Jason Bagley for running the consumer blog “My Coke Fest” ...

Reputation has long been a very real, yet immeasurable, by-product of marketing and Public Relations and up until very recently had been based on a fair bit of guess work. No matter what marketers attempted to do, through traditional market research, reputation has never been accurately measured...

Tracking your reputation, or that of a specific brand, and the way it changes over time is the main reason  for using ORM software like BrandsEye. In previous posts we have found out how phrases work and discussed how to get the most out of your reputation score...

When bloggers are talking about you in a positive way you know you’ve done something right. Hyundai recently announced a new program called Assurance - they’re allowing people to return their cars if they have lost their jobs...