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- Founded:
- 2006
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- Understanding Reputation 8:35am Nov 9
- More Automation – Mention Recognition 9:53pm Oct 12
- All PR is Good PR – Right? 9:36pm Oct 12
Reputation has been human’s ally for millions of years. We use it to make a judgement on something based on a combination of our own and others experiences with that object or individual. ...
Bloggers, tweeters and journalists love to redistribute content. It’s one of the biggest advantages of using the Internet as a communications platform – free community driven PR. Th...
Public Relations is the practice of managing the communication between an organisation and its publics. This can be seen to include anything (intentional or otherwise) which is communicated on behalf of the company as well as the brands, public, response to consumers/press...
In the King III report released on 1 September 2009, a considerable portion (chapter eight) is dedicated to the importance of stakeholder relationships. Increasingly, companies are being held to their actions by their stakeholders....
The Development Team has further streamlined BrandsEye, adding a new functionality which significantly reduces the time investment required in rating new mentions. BrandsEye now automatically tags data onto new mentions before they are marked as relevant...
BrandsEye has grown phenomenally, and with this growth, the need has arisen for expanded server capacity. In response, we have doubled the number as well as the speed of the individual servers...
Honoured as the catalyst of the information revolution, the Web is a very different creature today than it was when Tim Berners-Lee first released the World Wide Web in 1991. From making incremental developments, the Internet now evolves in real-time...
There has been a lot of chatter around Twitter lately, especially with the microblogging platform playing such a significant reporting role during the Iran election crisis...
Debates are raging all over the Internet on how to make money from Social Media, whether free content is a sustainable business model, and just how big a slice of the pie Digital Media will get from total advertising spend...
At this month's PR-Net conference, attendees were treated to talks by Dave Duarte and Rob Stokes. The conference, hosted in the Sir Francis Drake Room at the Westin Grand, allowed for an intimate and elegant learning experience with these two eMarketing heavyweights...
In our unceasing bid to be the world super-power of ORM, we are extremely excited to launch our most recent addition to the BrandsEye Prediction Engine - Geolocating Mentions! This handy tool will appear in the same Firefox add-on along with the new Prediction Engine spoken about previously....
The best journalists always manage to get the freshest stories before anyone else does. Maybe they got a hot tip from an anonymous caller, or they have a knack for being in the right place at the right time...
Last week on I Spy we looked at General Motors and their brave brand reinvention move amongst the turmoil of the world economy...
This week on I Spy, we spotted General Motors making an industry first in their use of Social Media to activate an extremely sensitive turnaround campaign. The world has been watching the collapse of the motor industry amidst the turmoil of a sinking global economy. ...
What (exactly) is an online identity? According to Wikipedia, an online identity is the social identity we create through participation in social networks and discussion forums through the sharing of our photos and posting of comments on blogs and other websites. Sound familiar...
