Brandwidth

It should stand alone and blend the spectrum of all. By it's very nature 'social' is a viral and undefined space. You can try to influence a direction but, unlike a campaign it is subject to its ever-changing morphic self. I believe it should be an outreach tool for feedback and reform, formation and suggestion for an entity. If a collective and... Read More engaged audience 'friends' are captive and involved they become proponants (PR). If they are 'directed or influenced' by the contenet it becomes (Mktg). The method and unique delivery is captivating and targeted (IT). Hence a coordinated effort of its own. Thought leadership goes beyond compartmentalization of social evolution on the internet.

More where that came from in my head...Tom

Thanks Tom - Kind of a setup of sorts and you took the words right out of my mouth. Thanks for commenting. Buzz me when you come up for air.