Not only can you reach more people through Facebook, you can reach the specific people who are most likely to become your customers.
To help you connect, consider:
What do your ideal customers have in common?
How old are they, and where do they live?
How can your business help them?
Would one group be more interested in specific messages, products or services? A sale or a timely offer?
To build your audience, encourage your current customers and supporters to like your Page
. They’re the people most likely to see your posts in their News Feed. Also explore the options under the Build Audience button:
Invite your friends: Let the people in your life know about your Page so they can support you by liking it. This initial audience helps you establish credibility and spread the word right away.
Share your Page—and be sure to like it yourself. Be a spokesperson for your business.
Invite your businesses contacts: Upload a list to send people an email so they know about your new Page.
Remember: it’s not about the number of likes. It’s more important to genuinely connect with the people you engage with on Facebook. If you do, they’ll help tell your story.