Facebook Connect helps websites and applications with:
Traffic
Enable over 300MM Facebook users to share your content with their friends on Facebook. Give users the opportunity to publish a story, invite their friends, or send an event. Their friends then click back to your site.
"Since implementing Facebook Connect, the Insider has seen a significant increase in traffic on theinsider.com, and over 85% of new registered users are using Facebook Connect."
- CBS Insider
"Since integrating with Facebook Connect, more than 1/3 of their new commenter signups come through Facebook."
- Huffington Post
Engagement
Users can immediately find their friends and engage. More friends leads to more activity and more pageviews. Connected users create 15-60% more content than users who have not connected with Facebook Connect.
"Over 23,000 unique visitors from 168 countries comment with friends and fellow worshippers in the live feed each week."
- LifeChurch.tv
"Since implementing Facebook Connect, daily registrations have tripled, and connected users are twice as engaged as users not using Facebook Connect. 94% of users who write reviews share those reviews back on Facebook, where 70% of their friends who see the review click on it, and travel back to Citysearch.com.
- Citysearch
Revenue
Boost your revenue. Facebook Connect helps you grow revenue by increasing traffic and user engagement. In addition, better targeting capabilities can improve monetization.
"Since integrating with Facebook Connect, page views for the sites are up 99%, pages per visit are up 34%, and average time spent on the sites is up 20%."
- Lollapalooza
"When users sign in with Facebook Connect, they can find trusted referrals from friends on local favorites. 43,000 new users have connected to the app using Facebook. Those users have voted 150,000 times on restaurants, left 22,000 reviews, and uploaded 13,000 photos."
- UrbanSpoon
