
Communication is a very important part of conducting a survey online. How to inform the invitees about the survey, how to make sure they read the email survey invitation and respond to the survey. This totally depends upon what kind of email is sent to the invitee so they respond to your call to ...
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Back when the economy was flourishing and consumer spending was at an all-time high, many businesses were content with customers that were merely satisfied, not truly engaged. Today, money is much tighter across the board, and these same businesses are realizing the importance of building s...
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We all have that momentary feeling in the pit of our stomachs when we launch a survey form online that there could be a mistake we missed somewhere. It never seems to go away no matter how many campaigns I launch. Fortunately, I found this 12 question survey checklist to help ease that dreaded fe...
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According to BizBash New York, the majority of meeting planners are holding some kind of festivities this year. A recent reader poll found that 46 percent of respondents are already working on a holiday party, while 26 percent said they will have a party, but it will be a low-key affair in the of...
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Measuring customer satisfaction is nothing new, neither is benchmarking that data and tracking improvements. It's typically easy to find dissatisfied customers. When you're looking for customer feedback, dissatisfied customers often come out of the wood work to let you know you're not holding up ...
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Just last week I shared how expensive conducting paper surveys can be, particularly if it's a survey project run every quarter for benchmarking or trending analysis. But cost isn't the only benefit online survey questionnaires can have over the old fashion mail questionnaire. Here are a few other...
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Sometimes we forget we can't be everything to everyone all the time. It's just not possible. It wouldn't make sense for a shoe designer to start creating hard hats just because a customer wrote on a comment card in response to a retail survey that she wished the designer also made hard hats becau...
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When brainstorming ideas of where to take your clients out to a business lunch, I'm betting McDonald's doesn't come to mind. However, if a newly-renovated location in New York City is any indication of things to come, that could soon change. The 168-seat outlet in Manhattan's Chelsea area recent...
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I've been seeing more and more articles that point to a recovery in the meetings industry. Check out this quick recap: • HOTELS interviewed David C. Marr, senior vice president of brand management in North America for Starwood Hotels & Resorts, on the chain's outlook for 2010. "If ...
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Over the past year, I have run into many new Cvent Web Surveys clients with the same issues or problems with their employee satisfaction surveys. Most of the clients have the same story: in the past, using a different online survey solution, they released an employee satisfaction survey...
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Last time we discussed in detail about the Graphical Survey Templates offered to Cvent Web Survey software users. Today, I wanted to share with you another marvelous feature available in Cvent’s online survey tool: Cvent Web Surveys Question Library. The question library is home to a l...
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Conducting an online web survey should really be no different than any other kind of survey form, save for the medium. But all too often, normally restrained market research companies lose all sense of decorum when conducting an online survey. Suddenly it’s OK to plague potential respondent...
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Quota sampling is frequently used in survey designs, and especially in market research projects. This technique is a form of "convenience sampling," where respondents are chosen not at random, but because they are available or easier to reach. A probability-based sampling de...
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While this entry is tailored to online survey best practices, these tips can also be applied to other market research methods. 1. Keep your survey focused. Make sure the survey form does not venture outside your survey objectives by keeping your questions short and to the point. Even though onli...
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When conducting market research, either through survey forms or another mode, the method of sending a survey pre-notification letter can be a tempting one. For some time now survey methodologists have been conducting studies of pre-notification letters to determine if they have any affect, eith...
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In the past, I've shared online survey best practice tips you should keep in mind when designing a questionnaire to ensure quality survey data. We like to always share survey best practices, and today is no exception. Here are six more notable online survey tips. Keep your email survey invitatio...
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In today’s competitive world, most of us find ourselves asking, What more do I get out of our online survey management software besides the obvious? Well here’s one extraordinary feature you get along with the Cvent Web Surveys tool: A Robust Address Book. The Cvent Address Book is ...
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Every year it seems like the holidays get earlier and earlier. This year I noticed stores had holiday decorations out before Halloween costumes! While I can attest to retail stores being ready for the holiday shopping season, it makes me wonder, are you? Online web surveys are just one more way ...
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Too often companies make the common mistake of surveying customers after it’s too late. Many will use customer satisfaction surveys to gauge how they did last month or last quarter. In truly proactive, customer-focused organizations customer feedback is used on a daily basis to increas...
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One thing that I think people often overlook when picking out online survey software is the team behind the product. Here at Cvent Web Surveys, we take pride in our customer care team. With today’s blog post, I wanted to share some great news – Cvent’s Client Services team is th...
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From bottled water to signature cocktails, your drink choice is largely dependent on time of day, event type and audience. However, once you've narrowed down the options a bit (no alcohol, limited bar, etc.), you may remain unsure of exactly what's best, or how much of each beverage you'll need. ...
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There is sufficient evidence from prior studies suggesting it is a good idea to keep respondents informed of their progress during internet surveys. Respondents may suffer from fatigue or irritation, and may abandon web survey forms – even if they have only a few questions left to c...
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I realized it only after the emails had been sent. It was a test survey that wasn’t intended for entry level employees and senior management. It was an employee evaluation that had initially been slated to go out only to our newest batch of hires. Only last minute did we d...
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In yesterday's post we looked at how your survey question items, if worded improperly, may be biased, resulting in unusable or incorrect results. Now we know how survey questions shouldn't look, let's delve deeper into why those previous examples were poorly worded, and how with just a few small ...
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Vocus, a leading provider of on-demand public relations management software, released the results of a recent public relations and marketing survey they conducted. The survey sample was made up of 1,800 marketing and PR professionals. Among Vocus's key findings was the response of 80% respondents...
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Marketing departments love client testimonials and customer quotes. They're great to share with the sales team when prospects need referrals, they're helpful to put in powerpoint presentations, and can be a critical piece of any marketing website. Getting those sound bites from clients can be a c...
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It is important not to post a survey online publicly if you need a response from a specific target group. There are several ways to do this. You can, and should, make the survey web site link a "hidden URL," meaning it's not linked anywhere else on your web site and not found through In...
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Designing a survey instrument can be one of the most fun aspects of conducting survey research. In this two-part tutorial, we'll first look at some of the "Don'ts" of writing survey questions, and then we will look at some of the "Do's". Once the brainstorming of ideas phase...
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In a recent post, I described the differences between nonprobability and probability sampling methods in online survey designs. Probability methods are preferred if at all possible, because they allow you to make generalizations from your electronic survey results to a larger population or ...
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Some people still believe in using paper surveys instead of designing online questionnaires, sending personalized email survey reminders and utilizing electronic survey methods. Sometimes I have to wonder, Why? Some of the reasons people claim they want to use paper questionnaires instead of web ...
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There advantages and disadvantages to conducting web or electronic surveys as opposed to traditional survey modes such as personal interviewing, telephone and mail. One of the advantages of an online survey design is a possible reduction of what is known as social desirability bias. ...
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