
USAA Survey says Shoppers Plan to Use Cash this Holiday Season USAA, the insurance and financial company who we've reported tops customer satisfaction surveys time and time again says shoppers are planning to use more cash and less credit this holiday season. Their insurance survey report shows ...
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The Twitterverse is all aflutter over Twitter Lists. Made available just last month, this new feature allows you to create a roster of all your favorite tweeps. How can meeting and event planners make the most out of Twitter Lists? Check out these three list suggestions that could be beneficial ...
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Need some inspiration for this year's holiday party? Check out the holiday decor photo gallery at Special Events. From an ice sculpture fountain to an elegant centerpiece made using pine cones and branches, the works of event decorators and florists from across the country are sure to inspire som...
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It is tempting to include many similar question types with similar response options in your online survey design. Matrix questions, for example, provide an efficient questionnaire design method to help you gather lots of data in a neat, brief survey form. It is wise, however, to resis...
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I think I have always thought of myself as a "planner." While some people "fly by the seat of their pants," I am constantly thinking ahead to the consequences of my actions. The way I see it, this can be a good thing and a bad thing. Being a "planner" is bad because ...
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In the past several years, many market researchers have shifted to using online surveys more frequently. Traditionally, these online surveys were emailed rather than posted online to avoid data skewing. When creating the online survey design, there are several things to consider. Make sure the e...
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Cvent offers a variety of Pre-Designed Survey Templates you can choose from for your first online web survey. These internet survey templates contain default questions, email, welcome and thank you text which you can utilize when designing a questionnaire. You can also choose from over 50 differe...
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Creating an evaluative tool to measure an employee's performance can be a daunting task for even the most experienced managers. Here are some survey design tips to help you create effective performance evaluation materials that will be meaningful for both supervisors and supervisees: 1) Use&nb...
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Cvent provides you simple survey tips as best practices that you can follow while working on your electronic survey project to ensure that the project is flawless. Mentioned below are some survey form best practice tips that will help you achieve this. Anonymous Survey: If you are creating an an...
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This week I've shared what different colors mean and how they can effect people. The neutral color group is the last of the three groups, cool and warm colors being the other two. Neutral Colors are good background colors because they unify diverse color palettes. When neutral colors are paire...
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I always recommend probability-based survey sampling techniques wherever possible. Sometimes, however, companies and organizations want to get an initial feel for how consumers and customers will react to a new product or concept. In addition, early in the process, you may not have th...
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Market researchers write survey questions for different audiences all the time. Sometimes the groups are broad, like consumers or non-consumers, and sometimes they are far narrower, like employees at a small advertising agency. When writing surveys for any audience, be sure and use the cleare...
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Branding should be at the forefront of every event planner's mind as they coordinate an event from start to finish. The event invitation emails, website, collateral—it should all have a consistent, polished look. Quality event branding not only makes your event look more professional, it al...
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Yesterday, I pointed out you should think about how the colors you pick may affect survey respondents when designing survey templates. There are typically three groups of colors to consider: cool, warm and neutrals. Cool colors are typically thought of to be cooling colors. But what about their...
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The Grand Island Independent recently published the results of a survey conducted at St. Francis Medical Center in Grand Island, Nebraska. Some of their key findings? Mentors not only help retain staff, but also increases the quality and quantity of job performance in the workplace. Approximat...
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In today's climate of budget cutbacks and scrutiny on corporate excess, you and your company's execs might not have holiday parties on the brain. After all, is this really the time to spend money on the all-out celebrations of years past? Just because you can't have all the (jingle) bells and wh...
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Yesterday I blogged about how the travel industry is preparing for flu season. Now I want to know, are meeting planners even concerned? The answer is "Yes," according to a recent survey by the Association of Corporate Travel Executives (ACTE), but that won't stop them from hosting even...
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Partial responses are an unavoidable caveat of online surveys. There are no moderators to ensure the survey respondent completes the web survey in its entirety and there are, generally speaking, no punishments or consequences should a respondent exit the survey early. Add in the ever ...
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One of the great things about Cvent Web Surveys software application is that it is constantly getting “better.” I, for one, am not aware of another survey software company that can state with confidence that 80% of all product enhancements come directly from the requests of current cl...
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When many of us think product market research, we think along the lines of consumer interest or consumer satisfaction studies. But what about a study conducted specifically to find ways to improve a product? Sometimes a client may want to find ways to improve an existing product or service. It i...
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I found an interesting poll today about colors preferred by men and women, and it provoked some questions about what are the best colors to use when you create polls or design survey questionnaires. Here's the breakdown from the poll shared in a Lyris Whitepaper: Why does it matter? Because co...
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November marks the start of regular flu season. I recently blogged about what event planners can do to get prepared, and, luckily, it looks like plenty of other members of the travel industry are doing what they can to prevent flu outbreaks as well. Hotels such as Marriott, Hilton, Starwood and ...
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When performing a market research study for clients in certain marketplaces, it is important to remember the competition. If, for example, you were doing a customer market research survey for a fast-food restaurant, Burger One, you would want to gauge survey respondents’ feelings about the ...
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Sometimes we get so excited about creating a survey we want to jump right in and ask the really interesting questions. Those typically consist of finding out about who our clients are, where they're located, etc. (factual questions). In other words, our demographic questions. But if we don&rsquo...
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If you’ve ever looked at results from a public opinion survey or political poll, you’ve no doubt seen the margin or error noted alongside the findings. Usually the note will read something like margin of error = plus or minus x%, CL 95%. So what the heck does that mean? Well, ...
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I've written several blog posts in the past about how to stay green and stay on budget. One tip I've seen time and time again is to reuse event decor, props and whatnot, whether you've kept them yourself or have asked the event venue to to recycle them from an earlier event that day. Today, I re...
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Halloween is time for spooky movies, scary amounts of candy consumption and silly costumes. This holiday always ensures you'll see at least one person around the office dressed up - but what about when you do an annual Halloween costume contest? How do you poll the office to come to a fair consen...
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Does your customer survey have "survivor bias"? I'm betting it does. Why? Because when most survey designers create business questionnaires or client satisfaction surveys we only collect feedback from individuals who are still customers. What about lost business? Why aren't those custom...
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As market researchers, we are all aware of the many ways data can be gathered for a study. There is the online survey, telephone survey, in-person interview, direct mail questionnaire, email survey, focus groups and more.Telephone surveys often yield decent response rates but can be difficult to ...
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It's Halloween weekend, so let's celebrate! As I've blogged in the past, creating a signature cocktail is a great way to save money on drink costs at your events. For your Halloween celebration, check out some of these great themed cocktail options from popular restaurants and bars across the cou...
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When working with a client who has already built a strong customer base, market researchers are often called upon to create surveys to aid with customer retention programs. Customer retention surveys are a bit different than a new product or service launch survey because the survey respondent sa...
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