Social Media for Small Business – Powered by Dell

Based on our experience at Dell and conversations with customers, we created a series of “Social Media Guides” to help small and medium businesses effectively use these tools to grow and better serve customers. Each guide includes an overview of the approach, the opportunity, tips for getting started, examples of best practices and case studies. We hope these guides help take the mystery out of social media and also spark conversation and idea sharing. Please join the conversation on the Discussion Board below.

Listening to customers, prospects and influencers is the foundation of all successful social media programs. By listening to online conversations happening in blogs, forums and social networks, you can bring the voices of your customers directly into your organizations.

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Sweetriot, a small business out of New York City has gotten a lot of buzz over the past several years for their mouth-watering, fair trade dark chocolate. CEO Sarah Endline explains in the short video above (click on the image) on how she engages in the social media space. You can follow Sarah on Twitter @sweetriot and keep up with her blog. For more on Sweetriot, check out our blogpost on the Small Business Blog.