Dirxion

The holiday season is already here. It’s time to call up loved ones for gift ideas and begin combing the Sunday papers for the best deals. Wait. This year when I say “call up loved ones,” I actually mean go to their Facebook page, and by “Sunday paper” I mean Twitter. The grap...

I recently read some results from a survey by Smarter Media Sales that were published on Folio’s website. Questionnaires were sent to known readers of digital editions in an attempt to attain some of the first measurements of readers and the new genre of interactive magazine ads. ...

Directory publisher Easier to Read recently added value to their Yellow Pages book by putting it online using Dirxion’s look and feel digital directory product, EdgeClix. In doing so, they discovered a host of new marketing opportunities for their existing local business advertisers. ...

The Business Insider recently wrote an article about 22 Magazines That Are Actually Kicking Butt In 2009. They discussed how the Magazine Publishers of America keep records of 249 different magazine titles and of those 249, 227 saw a decline in their ad revenues in 2009 compared to 2008...

Dirxion recently attended the Association of Directory Publishers Mid-Year Conference in Orlando, FL. We were proud to be the exclusive sponsor of not only the Golf Tournament, but also a very exciting $10,000 Hole-In-One Giveaway...

News from the E-tailing Group last week … “55% of frequent web shoppers plan to shop online this holiday season, up from 49% last year, and e-commerce will account for a 26% share of holiday spending, up from 21% last year.” How about giving your customers something that’ll make their lives a littl...

Over a short period of time, sites like Facebook and Twitter have grown from messaging tools between friends into widely adopted means of self-promotion, advertising, and interaction...

Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, just recently announced results of an end buyer study that shows paper catalogs drive 93% of purchasing decisions....

As a publisher looking to move your printed material to the web, you’ll find that the majority of the digital publishing options out there are fully Flash-based. To most people this may actually sound more than acceptable. ...

Since the introduction of moving type, never has the world of publishing seen so much refinement...

There is nothing worse than being couped up in a tight airplane seat with nothing to do. If you’re lucky enough to have an in-flight movie, there is a 90% chance it will star the Olsen twins. ...

The New York Times has just published a good article about magazine publishers making some waves with special issues – ESPN’s Body Issue for example, where athletes are featured in mostly nude poses. Ga...

Ballard Designs is the most recent of Dirxion’s clients to get a monitor-sized boost to their brand. In 1982, the home furnishings retailer got its southern roots in Atlanta as a one-woman start-up and has since become a premier multi-channel retailer of unique, European inspired décor. N...