Information
- Founded:
- 2005
Events
2 past eventsSee All
- IBS 2009 - Attracting Today's ...
Internation Builders Show
Thursday, January 22 at 8:00am - Lean Marketing – Using the Int...
Online
Thursday, November 20 at 1:00pm
Notes
3 of 61 notesSee All
- Guest Blog: Sell Your Music 10:14am Jul 3
- PCBC 2009 Round Up 8:47am Jul 2
- PCBC – Day 3 Video Post 9:40am Jun 30
I was turned on to this new plugin by Apture (Thanks Mike Matthews) which allows you to grab content from multiple sources and mash it up in a player (below). I thought I would test it out with some 2009 PCBC content...
It was a the last day of PCBC and I had the chance to interview to companies. First was Lynette Rogers, Product Marketing Manager for James Hardie. The are by far the most active building supplier in the social media space...
Do You Convert - Internet Marketing For Home Builders Just grabbed doyouconvert for this Facebook page - still not using it much, trying to figure out the best way. Suggestions?
We had a great time at booth 2134 and the official #pcbc09 tweetup - spearheaded by Rob Bivens @rbiv from Golden State Lumber (yes, a supplier people!) I put together a quick video highlight of the event. I asked a few of the folks there how they and their companies were using Twitter...
Another jam packed day on Thursday. There was a lot of energy and it was busy with meetings. In this video Sarah Yaussi from Big Builder, the hardest working journalist at the show, gives her impression of the show (I definitely echo her sentiments)...
Close your eyes (okay, mentally close your eyes). Picture a twelve year old girl who just won front row seats to a Hannah Montana concert. Now, picture Seth Godin presenting the keynote speech to close out PCBC. Now picture me, Mike Lyon, meeting Seth Godin. I am the Hannah Montana girl...
Day one at PCBC - busy with some great conversations and great folks. Was able to talk with Robert O’Shaugnessy, Director of Online Marketing at Graphic Language and Chris Graham, Director of Product Development and Marketing at Constellation. Will keep the video rolling...
Heading off to PCBC this week and looking forward to a great show. Please drop me a comment and let me know if you will be there. I’ll be flippin’ out (recording video on my Flip) so if you see me - make sure you are camera ready...
Looking forward to speaking the second year in a row at the Dallas Sales & Marketing Council. For all of my Texas friends - be sure to attend on Tuesday June 23rd. Details are below. Thank you to the sponsors NewHomesDirectory.com and BuilderDesigns.com for partnering on this event...
As you explore what new home listing services to utilize, it is extremely important to measure the results. It is not just about the amount of traffic but the quality of the traffic. Last week I created a poll and shot it out via Twitter & Facebook to over 1000 connections. The results are below...
I had the pleasure of sitting down with Steve Shoemaker, Marketing Director with Ideal Homes. They are the largest home builder in Oklahoma and he is constantly fine tuning his marketing efforts. His focus in 2009 will be enhancing their online presence and follow-up process with leads...
I wanted to send out a thank you to all who were on the webinar last week. It was a great turnout and a lot of fun...
Social Media Success – How Builders and Agents can market using social media Blue Tangerine Solutions is hosting another FREE webinar! Join us on Thursday, May 21, 2009 at 1 p.m...
Building Customer Relationship Management Software into the Sales Process By Dave Clements of Lasso Data Systems Other than idiosyncratic and superstitious quirks, like wearing the same clothes underwear from the grand opening until you make your first sale, there aren’t too many secrets left in...
For those of you who haven’t heard yet - Seth Godin will be presenting at PCBC this year. I am pretty amped about this. It is exciting to see this industry embrace his theory. On that note - a recent post from Mr...
Interesting and funny interview with Twitter founder Biz Stone...
By Marie O’Brien It seems that everyone is talking about Twitter these days, and the top two questions seem to be: 1. What exactly is Twitter? 2. Can I really use this to grow my business...
In 2008, homebuyers who used the internet took and average of 16.5 weeks to purchase - almost double from 2007. What are you doing to engage these customers during this phase...
I am honored to partner with the Central Oklahoma Home Builders Association to present a seminar on converting “Browsers to Buyers” in Oklahoma City on April 21st...
RT @RickCooper: Interview Social Media Expert @JerryHart on How to Leverage Social Media. Listen to the interview: http://bit.ly/ZuG2 # Check out this comment http://tinyurl.com/cnt5xp How would you feel seeing yourself on video...
I wanted to share a tool that will help you stand out from the competition. Video email is an easy way to juice up your follow-up campaigns and get better results...
By Erik Cofield Every company, especially builders, should have a contact management system. A more advanced contact management system allows you to manage the relationships of your customers and is referred to as a CRM (Customer Relationship Management)...
Another short video clip reviewing homebuyer use of the media. Not only are shoppers using online sources more - but marketers plan to increase their spending on “online sources” by 10% this year - you can see the eMarketer article here...
I recently had the honor to speak at the BMC West Conference in San Diego. I thought I would share a few clips of the seminar on the blog. I hope you enjoy. This first clip explores the shopping habits of today’s home buyer...
Do You Convert - Internet Marketing For Home Builders just noticed the page change - interesting?
I continue to get questions from homebuilders about using the Internet to reach buyers over the age of 50. Apparently, there is the belief that Baby Boomers still do their home search the old-fashioned way...
I had a few quotes featured in an article by Carol Ruiz, Vice President of red rocket LA, on Nation’s Building News Jim Adams from NewHomesDirectory.com had some great lines as well...
This weeks chart addresses the second most significant barrier to social media adoption - “Inability to measure ROI”. Builders are still working this out - but we are seeing some great results. Just wanted to share...
Are you Third Screen Marketing enabled? For years, I have been asking “Do You Convert”? Now I have to ask does your website convert for the mobile internet. Internet enabled phones hit today’s market at an astonishing rate, resulting in a mobile internet boom...
This question comes from Kate - an Online Sales Counselor in Las Vegas The signs and fliers of our inventory homes around town list a number to call, but no pricing...
Do You Convert - Internet Marketing For Home Builders