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Edelman Inc.
"The Biggest Event You Never Hear Of -- But Should"
In an opinion piece for Forbes, Edelman’s Frank Lavin (Chairman of Public Affairs in Asia and former U.S. Ambassador) provides context for the 2010 Shanghai Exposition, which will not only be the largest-ever World’s Fair, but also the largest peaceful gathering of nations in history.
www.forbes.com
The largest-ever World's Fair will be held next year in Shanghai.
Edelman Inc. Susan Isenberg, Managing Director, U.S. Health, discusses the significance of and offers advice on this month’s FDA hearings on the use of the Internet and social media to promote health information.
Clare Salter As part of Breast Cancer UK’s national awareness day on October 30, Edelman London staff members who recently graduated from college got together and organized “Wear It Pink Day.” With pink drinks at the bar the previous evening, posters, pink balloons and e-mail reminders, no one could argue that they didn’t know they... had to wear something pink on that Friday. More important, just under £300 was raised for Breast Cancer UK.
Edelman Inc.
"Social Media IS Influencing Business Decisions"
A new study from the Society for New Communications Research (SNCR) has found that senior executives are affected by social media.
Key findings include:
-The level of trust that decision makers have towards their online communities is much higher than for other types of on...line information.
-Age is NOT a factor in social media.
www.siliconvalleywatcher.com
Edelman Inc.
Do Fortune 100 companies need a Twitter-vention? A recent study by Weber Shandwick found that top companies are not effectively using Twitter to engage their audience.
Other findings included:
53% of the accounts lacked "personality, tone or voice.”
50% of accounts had fewer than 500 followers.
76% of accounts had fewer ...than 500 tweets.
15% didn't use the accounts at all.
View the study here: http://www.scribd.com/doc/22617279/Do-Fo
Ann Koepel Glynn Edelman COO Nancy Ruscheinski is the featured speaker at the Smart Business Live Luncheon today in Chicago. She'll be talking about fostering creative thinking in the office.
www.sbnonline.com
Edelman Inc.
In response to last week’s FDA hearings on using the web to communicate, Edelman released two reports (linked below) recounting each day’s noteworthy happenings and topics discussed. In the end the hearings did not conclude with an immediate vote or decision on using the Internet and social media to promote of health i...nformation. Instead, the agency will accept written testimony on these topics through February 2010 and then begin to develop guidelines, which Edelman’s Day 2 report informs will most likely not be available until at least late next year.
Day One report http://www.engageinhealth.com/EDELMAN%20
www.engageinhealth.com
Edelman Inc.
Brita is growing at a double-digit pace while providing the consumer with a greener alternative.
Brita’s (an Edelman client) ‘Filter For Good’ Campaign, which urges the consumer to replace bottled water with filtered water has caught the attention of the city of San Francisco, U2's Bono, the Sundance Film Festival and ...NBC’s ‘The Biggest Loser.’
Suzanne Sengelmann, VP-marketing for specialty products discusses how this offering moved from being a PR program to a product to the focus of Brita marketing.
Edelman Inc.
The Guardian (U.K.) covers TweetLevel.
Plus, listen to an interview with Edelman’s Steve Rubel and a discussion about the Twitter measurement tool on The Hobson & Holtz Report, a twice weekly podcast on public relations and technology. http://www.forimmediaterelease.biz/
Edelman Inc.
Edelman has partnered with the China International Public Relations Association (CIPRA) to facilitate the professional development of Chinese communications and public relations professors through enhancing their understanding of social media and real-world applications in the communications industry. http://www.public...affairsasia.com/publicaffairsasia/NewsVi
Pictured in the photo from the the MoU signing – Seated (from left to right) Mr. Zhibin Ma, Deputy Secretary-General & Director of Education and Training Department, China International Public Relations Association (CIPRA); Kevin Wang, MD, Edelman Beijing. Standing (left to right) Richard Edelman, CEO, Edelman; Mr. Yannong Zheng, Executive Vice President & Secretary General, CIPRA; Alan VanderMolen, Asia-Pacific President, Edelman.
Edelman Inc. Brands can no longer afford to ignore social media -- While speaking at the Global Leaders Series held by the American Chamber of Commerce in Singapore, Richard Edelman discussed the increased importance of social media in the new age of public engagement.
www.marketing-interactive.com
Edelman Inc.
During this week’s FDA hearings on the use of social media to promote and communicate FDA-regulated products, the pharmaceutical industry and healthcare communicators advocated for guidelines that would define the way they use the Web to communicate.
In this article, PRWeek provides insights on the issues relevant to t...he PR health practice and Edelman’s Emily Downward, SVP of digital health, is quoted about her desire for an even greater focus on communications during the hearings.
Edelman Inc. TweetLevel is a new tool developed by Edelman that allows you to measure influence, trust and engagement on Twitter. To find out how influential you are on Twitter, go to http://tweetlevel.edelman.com/
tweetlevel.edelman.com
Each score is rated out of 100 – in other words, the higher your score, the more important you are. There are four result metrics:
Edelman Inc. View some of our most defining client campaigns (with video) from 1952 through today on our “Creative Legacy” page. It can be accessed on Edelman.com under the “About Us” tab and stay tuned as new timeline entries will be added.
www.edelman.com
