Plan, program, integrate and measure a successful social media based program that informs and amplifies marketing efforts.

Social media is now a “must have” component in the savvy marketer’s toolbox. But what is social media, and how do you apply it to your marketing and business challenges? More importantly, how to measure it and defend an ROI? Join this two day, hands-on workshop and learn not only what social media is, but how to actually apply it to your business or organization and measure its effectiveness. Social media strategist and author Dave Evans guides you through an intensive step-by-step, practical approach. You’ll be doing real work, too, as you build and implement a social media marketing program for a selected organization. In the process you’ll see first-hand how to apply social media based techniques to your own marketing program.

For details and registration, please visit the AMA website:
http://www.marketingpower.com/Calendar/Pages/default.aspx