Though SAM RAIMI has spent the better part of the past decade bringing the blockbuster Spider-Man series to the screen, the director rose to cult status with his Evil Dead trilogy. With those influential films, he helped audiences embrace the shocking spectacle and dark humour that defined his horror brand and inspired a new generation of writers and directors to push the limits of the genre itself.

In 2009, he returns to horror with Drag Me to Hell, an original tale of Christine Brown (ALISON LOHMAN, Things We Lost in the Fire, Matchstick Men), an ambitious L.A. loan officer with a charming boyfriend, professor Clay Dalton (JUSTIN LONG, Live Free or Die Hard, He’s Just Not That Into You). Life is good until the mysterious Mrs. Ganush (LORNA RAVER, Freeway, television’s Walkout) arrives at the bank to beg for an extension on her home loan.

Should Christine follow her instincts and give the old woman a break? Or should she deny the extension to impress her boss, Mr. Jacks (DAVID PAYMER, In Good Company, Alex & Emma), and get a leg up on a promotion? Christine chooses the latter, dispossessing Mrs. Ganush of her home.

In retaliation, the old woman places the curse of the Lamia upon Christine, transforming her life into a living nightmare. Haunted by an evil spirit and misunderstood by a sceptical boyfriend, she seeks the aid of seer Rham Jas (DILEEP RAO, upcoming Avatar) to save her soul from eternal damnation.

To help the shattered Christine, the psychic sets her on a frantic course to reverse the spell and brings her to the only woman who can aid her, seer Shaun San Dena (Oscar®-nominated actress ADRIANA BARRAZA, Babel, Amores Perros). As evil forces close in, Christine must face the unthinkable: How far will she go to break free of the curse?

In Cinemas July 23

www.dragmetohellmovie.com.au