Chinwag Live: User Centred Advertising (with Manchester Digital)
Is advertising that's valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?| Host: | |
| Type: | |
| Network: | Global |
| Date: | Tuesday, April 15, 2008 |
| Time: | 5:30pm - 8:00pm |
| Location: | CUBE |
| Street: | 113-115 Portland Street, M1 6DW |
| City/Town: | Manchester, United Kingdom |
Description
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PLEASE NOTE - BOOKINGS MUST BE MADE THROUGH THE CHINWAG WEBSITE: http://live.chinwag.com/uca-manchester
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Chinwag Live: User Centered Advertising (MANCHESTER)
Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?
As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape.
But never mind the formats, don't people prefer to search for things they want? Aren't new formats just Interruption 2.0? Has The Cluetrain Manifesto really been and gone for adland?
The first Manchester event for Chinwag Live: User Centred Advertising surveys the latest ad formats and asks if these technical innovations are enough in themselves to warrant the attention of ever more savvy consumers...
PANEL:
Hugo Drayton - CEO, Phorm (UK)
Dan McDevitt - Director, w00t!media
Priya Prakash - Head of Product, Flirtomatic
Charles Reid - Director, MediaVest
CHAIR: David Bird - Senior Lecturer, MSc Digital Marketing & Communications, Manchester Metropolitan Uni
(Complimentary drinks and snacks will be served)
SPONSORS:
We're very pleased to welcome our first Manchester sponsor - AOL.
AOL formed Platform-A in September, 2007 to offer advertisers access to the most sophisticated targeting and measurement tools available in the marketplace. AOL UK will reveal the very latest online insight from its exclusive new research Brand New Britain : Exploding the Myth Behind Middle England at Chinwag Live in Manchester on Tuesday 15 April.
http://mediaspace.aol.co.uk/
Sponsorship queries? Drop an email to: sales@chinwag.com
*** Organised in association with Manchester Digital (http://www.manchesterdigital.com/) ***
SPECIAL MANCHESTER DIGITAL MEMBERS RATE contact shaun@manchesterdigital.com
TIMINGS:
5.30pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.00pm.
MORE DETAILS:
http://live.chinwag.com/uca-manchester
TICKETS:
Cost: £20+VAT (early bird - limited numbers available), £35+VAT thereafter
PLEASE NOTE - BOOKINGS MUST BE MADE THROUGH THE CHINWAG WEBSITE: http://live.chinwag.com/uca-manchester
---------------------------------------------------------------------
Chinwag Live: User Centered Advertising (MANCHESTER)
Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?
As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape.
But never mind the formats, don't people prefer to search for things they want? Aren't new formats just Interruption 2.0? Has The Cluetrain Manifesto really been and gone for adland?
The first Manchester event for Chinwag Live: User Centred Advertising surveys the latest ad formats and asks if these technical innovations are enough in themselves to warrant the attention of ever more savvy consumers...
PANEL:
Hugo Drayton - CEO, Phorm (UK)
Dan McDevitt - Director, w00t!media
Priya Prakash - Head of Product, Flirtomatic
Charles Reid - Director, MediaVest
CHAIR: David Bird - Senior Lecturer, MSc Digital Marketing & Communications, Manchester Metropolitan Uni
(Complimentary drinks and snacks will be served)
SPONSORS:
We're very pleased to welcome our first Manchester sponsor - AOL.
AOL formed Platform-A in September, 2007 to offer advertisers access to the most sophisticated targeting and measurement tools available in the marketplace. AOL UK will reveal the very latest online insight from its exclusive new research Brand New Britain : Exploding the Myth Behind Middle England at Chinwag Live in Manchester on Tuesday 15 April.
http://mediaspace.aol.co.uk/
Sponsorship queries? Drop an email to: sales@chinwag.com
*** Organised in association with Manchester Digital (http://www.manchesterdigital.com/) ***
SPECIAL MANCHESTER DIGITAL MEMBERS RATE contact shaun@manchesterdigital.com
TIMINGS:
5.30pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.00pm.
MORE DETAILS:
http://live.chinwag.com/uca-manchester
TICKETS:
Cost: £20+VAT (early bird - limited numbers available), £35+VAT thereafter
