Breakthrough is an innovative, international human rights organization using the power of popular culture, media, leadership development and community education to transform public attitudes and advance equality, justice, and dignity. Through initiatives in India and the United States, Breakthrough addresses critical global issues including violence against women, sexuality and HIV/AIDS, racial justice, and immigrant rights.

Madhuri Mohindar, program coordinator for Breakthrough, illustrates the power of music videos, filmed campaigns, video games and other cutting-edge media in raising awareness and spurring activism for pressing social issues. She is a documentary filmmaker, media producer, and journalist. She has worked on a number of documentary films featuring diverse subjects, including immigrant experiences, civil liberties, gay rights, and the impact of globalization on Bollywood dancers.

Her first public film, Red Roses, is a sociological portrait of South Asian women in a beauty parlor in New York, and has played at a number of international film festivals and has also received substantial press coverage including "CNN-IBN" and "India Today." She has published numerous articles in Inter Press Service, a global news service dedicated to covering developing news features.