Join us for the final panel event of the season.

This topic arises from the idea that when you want to be the best, you look to how those who are the best operate. Sports are undoubtedly the premiere attraction in Philadelphia - are their basic practices of marketing applicable to the world of theatre? While examining the similarities between sports and theatre, what are the distilled principles of each and where is the overlap? Is there any real competition?

We have representatives lined up from several teams, representing all sizes of sports organizations so that they'll translate to all sizes of theatre organizations.

Confirmed panelists:
Shana Booker, Marketing Manager, Philadelphia 76ers
Lindsey Domers, Director of Marketing, Philadelphia Flyers
Bryan James, President, Sons of Ben, fan league for the new MLS team - Philadelphia Union
Kim Lyko, Coordinator of Marketing & Special Events and the interim director of Marketing & Branding for Villanova Athletics

Moderated by Janette Amadio & Tyler Melchior

$15 for members, $25 for non-members
Register online at https://id89.securedata.net/theatrealliance/roundtable/register.html