QuarterHorse: BrandEvolution
Translating and Transforming Brands Online| Host: | |
| Type: | |
| Network: | Global |
| Date: | Thursday, November 13, 2008 |
| Time: | 2:30pm - 6:00pm |
| Location: | The Depot |
| Street: | 400 W. Temple |
| City/Town: | Salt Lake City, UT |
Description
Stanley Hainsworth put his stamp on nearly every piece of creative at Starbucks; he devised the "brand book" that defines the Lego image; and he helped push Nike into entertainment.
- AdAge.com
Mike Bonifer brought Disney online. ToyStory the movie was the first Disney film to be marketed online and started the most significant entertainment transformation to online presence within the industry. He went on to lead iXL's global creative and most recently authored GamerChangers, the definitive book on improvisation techniques for brands in the networked world. (www.gamechangers.com)
Join us for QuarterHorse: Brand Evolution, and meet Stanley and Mike.
We are stoked to present to you a conference that, well, is thankfully not a conference. Produced by Twelve Horses, QuarterHorse: Brand Evolution is our Fall 2008 symposium, and it is coming to The Depot in Salt Lake City on November 13th.
Register here: http://events.twelvehorses.com/
Set in a collaborative environment and designed to get at the heart of questions such as:
How do businesses effectively translate and transform their brands to connect with their customers both online and offline?
How do businesses stay ahead of relentless consumer expectations, and form emotional connections between customers and products?
How can we react quickly to the conversations driven by social networking that emphasize my company's brand?
To answer these questions and many more, Stanley Hainsworth, world renowned global creative director for Starbucks, Lego and Nike is joined on stage at The Depot November 13th with fellow digital storyteller and business improvisation visionary Mike Bonifer, and David LaPlante, technology entrepreneur, online brand strategist, and CEO of Twelve Horses.
Read more here: http://events.twelvehorses.com
- AdAge.com
Mike Bonifer brought Disney online. ToyStory the movie was the first Disney film to be marketed online and started the most significant entertainment transformation to online presence within the industry. He went on to lead iXL's global creative and most recently authored GamerChangers, the definitive book on improvisation techniques for brands in the networked world. (www.gamechangers.com)
Join us for QuarterHorse: Brand Evolution, and meet Stanley and Mike.
We are stoked to present to you a conference that, well, is thankfully not a conference. Produced by Twelve Horses, QuarterHorse: Brand Evolution is our Fall 2008 symposium, and it is coming to The Depot in Salt Lake City on November 13th.
Register here: http://events.twelvehorses.com/
Set in a collaborative environment and designed to get at the heart of questions such as:
How do businesses effectively translate and transform their brands to connect with their customers both online and offline?
How do businesses stay ahead of relentless consumer expectations, and form emotional connections between customers and products?
How can we react quickly to the conversations driven by social networking that emphasize my company's brand?
To answer these questions and many more, Stanley Hainsworth, world renowned global creative director for Starbucks, Lego and Nike is joined on stage at The Depot November 13th with fellow digital storyteller and business improvisation visionary Mike Bonifer, and David LaPlante, technology entrepreneur, online brand strategist, and CEO of Twelve Horses.
Read more here: http://events.twelvehorses.com

Other Information
- Guests are allowed to bring friends to this event.
Event Type
This is an open event. Anyone can join and invite others to join.
Admins
- Twelve Horses (creator)
